Remove Keypurple Pop-up Ads — How to Fix Gude

Written by Wilbur Woodham
Keypurple pop-up notices can appear out of the blue, covering the subject of the page you checked or opening your web browser when you do not need it to be opened.

Clicking on the Keypurple ad may cause the injection of different malware or unwanted programs. In this guide, you will see the guideline of Keypurple popups removal in various manners, and also examining your system for extra viruses presence.

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What are Keypurple pop-ups?

Keypurple popups are a result of adware activity. Adware is a type of malware that shows you the pay-per-view of pay-per-click ads, which creates a substantial volume of revenue for adware distributors. These promotions might have sometimes shocking information, or have a link to harmful content/website, considering that adware maintainers have no purpose to inspect the goodness of the material they are going to reveal – their single target is cash.

Keypurple push notification

Keypurple push notification.

Pop-up marketing itself is a very good, cheap and very efficient marketing solution1. It permits the seller to link the customers’ attention to their website, as well as the customers to get the dynamic updates on the goods they want to buy. When the consumer will receive a pop-up notification that the TV set he desires to purchase is offered at the online store he/she checked out previously with a 15% price cut, one will surely use this opportunity and buy it. Taking into consideration the exceptionally small cost for the popups and their targeting, such a promotion and marketing method is a favorite thing amidst the marketing teams of huge online sellers.

However, such a rewarding strategy could not be missed by malware creators. Potential to demonstrate the popup advertisements by force to the victims of malware invasion is a perfect basis for malicious adjustments with the popup advertisements. And Keypurple.com ads is among hundreds that are “employed” in this scheme.

Here is a short details for the Keypurple site
SiteKeypurple.com
HostingAS13335 Cloudflare, Inc.
United States, San Francisco
Infection TypeAdware, Push notifications, Unwanted Ads, Pop-up Ads
IP Address104.17.232.29
SymptomsAnnoying pop-up ads in the right corner.
Similar behaviorBoughloaf, News, Drirer
Fix Tool
To remove possible virus infections, try to scan your PC

How have I got the Keypurple virus?

There are a lot of ways of getting infected by the adware that result in the Keypurple popups storm. A lion’s part of this computer virus cases is after the freeware or cracked programs, that are spread on the peering networks. Free software may additionally be downloaded from the official site, and the adware is presented as a legit bundled program.

There is no need to blame yourself. A plenty of people regularly work with the unreliable programs from untrusted sources: abandonware, different tools that are free, and even hacked programs. All of these kinds of programs are dangerous, since it is very simple to integrate a Keypurple malware under the guise of part of the license hacking script, or as a component of the self-made algoritm within the Windows optimization tool.

Keypurple popup malware may likewise be hidden in the advertisement somewhere on the unusual site. Such websites are usually filled with intense and blinking ads, and their proprietors generally accept any promotions to be placed on their page. For this reason, clicking such banners is a shot in the dark: only the ad provider knows what will happen when you press this advertisement. Besides some “light” viruses, like adware or unwanted programs, you can also get something a lot more risky, like ransomware or coin miner; the large share of coin miners circulation is exactly after the malicious ads.

People dislike popups

The statistic shows that people dislike popup advertising more than other types of promotions

Potentially undesirable applications, like Keypurple popup virus may initiate a lot of troubles on your computer. Distracting is not the single problem – pop-up notifications may display you the advertisements, where you are offered to get one more unknown application, or “a perfect anti-malware tool”. Scareware is often spread under the last motto. Potentially unwanted applications, in turn, may have spyware functions. And it is pretty hard to distinguish the undesirable app from a good one, if you don’t know the exact names. Besides the PUPs and fake antiviruses, popup-related banners are also chosen as a spreading way by various trojan viruses, for example – coin miners. The consequences of activity of such malware is 100% unwanted, and can cost you hundreds of dollars. And even if you are not clicking these advertisements, they can be clicked by whoever who also uses your personal computer – parents, children, spouse, etc. So the situation may become much more serious, and it will be much harder to solve it without data loss. It is recommended to remove the viruses with antivirus programs as soon as possible.

How can I get rid of Keypurple pop-up advertisements?

The tutorial of Keypurple adware clearing contains 2 parts. First, we need to remove the malware, and afterwards correct the consequences of its activity. The elimination task is quite simple, due to the fact that it can be done even with the use of Microsoft Defender – security program that is present on all personal computers with Windows 8/10. However, because of its large resources consumption, as well as some defects that can be serious for some categories of individuals, Defender is often disabled by the users, so its use is likely impossible. In addition, a wide range of trojan viruses can disable the embedded antivirus. It is much better to use the separated program that will not have such vulnerabilities.

I would certainly recommend you to use Gridinsoft Anti-Malware2 – a well-proven antivirus tool that will surely erase the malware from your system and make an invulnerable cover with a Proactive protection feature. However, let’s handle Keypurple adware first.

Removing Keypurple popup virus with GridinSoft Anti-Malware

  • Download and install GridinSoft Anti-Malware. After the installation, you will be offered to perform the Standard Scan. Approve this action.
  • Gridinsoft Anti-Malware during the scan process

  • Standard scan checks the logical disk where the system files are stored, together with the files of programs you have already installed. The scan lasts up to 6 minutes.
  • GridinSoft Anti-Malware scan results

  • When the scan is over, you may choose the action for each detected virus. For all files of Keypurple malware the default option is “Delete”. Press “Apply” to finish the malware removal.
  • GridinSoft Anti-Malware - After Cleaning

Now, when the computer is clean of viruses, we can proceed to the browser reset. You can do this step manually, as well as with the use of GridinSoft Anti-Malware.

Reset browser settings to default

Manual method of browser reset

To reset Edge, do the following steps :
  1. Open “Settings and more” tab in upper right corner, then find here “Settings” button. In the appeared menu, choose “Reset settings” option :
  2. Reseting the Edge browser

  3. After picking the Reset Settings option, you will see the following menu, stating about the settings which will be reverted to original :
For Mozilla Firefox, do the next actions :
  1. Open Menu tab (three strips in upper right corner) and click the “Help” button. In the appeared menu choose “troubleshooting information” :
  2. The first step to revert Mozilla Firefox

  3. In the next screen, find the “Refresh Firefox” option :
  4. The second step of Firefox restoration
    After choosing this option, you will see the next message :
    The last step for Firefox
If you use Google Chrome
  1. Open Settings tab, find the “Advanced” button. In the extended tab choose the “Reset and clean up” button :
  2. In the appeared list, click on the “Restore settings to their original defaults” :
  3. Finally, you will see the window, where you can see all the settings which will be reset to default :
Opera can be reset in the next way
  1. Open Settings menu by pressing the gear icon in the toolbar (left side of the browser window), then click “Advanced” option, and choose “Browser” button in the drop-down list. Scroll down, to the bottom of the settings menu. Find there “Restore settings to their original defaults” option :

  2. After clicking the “Restore settings…” button, you will see the window, where all settings, which will be reset, are shown :

When the browsers are reset, you need to make sure that your browser will be connected the proper DNS while connecting to the web page you want. Make a text file titled “hosts” on your computer’s desktop, after that open it and fill it with the following lines3:

# Copyright (c) 1993-2006 Microsoft Corp.
#
# This is a sample HOSTS file used by Microsoft TCP/IP for Windows.
#
# This file contains the mappings of IP addresses to host names. Each
# entry should be kept on an individual line. The IP address should
# be placed in the first column followed by the corresponding host name.
# The IP address and the host name should be separated by at least one
# space.
#
# Additionally, comments (such as these) may be inserted on individual
# lines or following the machine name denoted by a ‘#’ symbol.
#
# For example:
#
# 102.54.94.97 rhino.acme.com # source server
# 38.25.63.10 x.acme.com # x client host
# localhost name resolution is handle within DNS itself.
# 127.0.0.1 localhost
# ::1 localhost

Find the hosts.txt file in C:/Windows/System32/drivers/etc directory. Rename this file to “hosts.old.txt” (to distinguish it from the new one), and then move the file you created on the desktop to this folder. Remove the hosts.old from this folder. Now you have your hosts file as good as new.

Nonetheless, there is one issue that makes things a lot more difficult to restore, specifically without the anti-malware program. The majority of adware variants that are utilized to show you the Keypurple pop-up ads are adjusting the deep browser configurations, disabling an access to the settings tab. So, if you attempt to fix your browser settings after your PC was infected by pop-up-related malware, your browser will crash quickly. In some cases, you will see no crash, however, significant lag spike after pushing the “settings” key. Browser will stop responding for ~ 30 seconds, and then it will be back to the normal, until you try to open settings again.

Reset your browser settings with GridinSoft Anti-Malware

To reset your browser with GridinSoft Anti-Malware, open the Tools tab, and click the “Reset browser settings” button.

Tools tab in GridinSoft Anti-Malware

You can see the list of the options for each browser. By default, they are set up in the manner which fits the majority of users. Press the “Reset” button (lower right corner). In a minute your browser will be as good as new.

Reset Browser Settings tab in GridinSoft Anti-Malware

The browser reset is recommended to perform through the antivirus tool by GridinSoft, because last is also able to reset the HOSTS file without any additional commands.

How to Remove Keypurple Pop-ups?

Name: Keypurple

Description: Keypurple - a lot of users became a target for the pop-up advertisements. I have a lot of friends who literally bombed me with the questions like “how to remove Keypurple.com push notifications?” or “why do Keypurple.com pop-ups keep appearing on Chrome even after AdBlock installation?”. In this article we will show you how to deal with Keypurple pop-ups, which may corrupt your browser’s correct performance, and create a lot of troubles while you are working.

Operating System: Windows

Application Category: Adware

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References

  1. More about pop-up ads on Wikipedia.
  2. GridinSoft Anti-Malware review and the reasons why I suggest it for malware elimination.
  3. Official Microsoft guide for hosts file reset.

About the author

Wilbur Woodham

I was a technical writer from early in my career, and consider IT Security one of my foundational skills. I’m sharing my experience here, and I hope you find it useful.

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