Google promised not to track users for targeted ads

Recently, Google developers promised not to track users using cookies and in any other way for targeted advertising.

However, last year, Google announced that in the next couple of years the company intends to abandon the use of third-party tracking cookies. Even then, many wondered if the company was going to invent some other way to track individual users?

As the developers of Google now write in a blog, they do not intend to use “any technology to track individuals” in the future.

We continue to receive questions about whether Google will join others in the advertising industry to replace third-party cookies with user-level alternate identifiers. Today, we expressly declare that once we stop using third-party cookies, we will not create alternate identifiers to track people who view the web and will not use them in our products.explained in Google.

The plan to opt out of cookies is still unclear. In general, it is known that Google plans to build a machine learning tracking system into Chrome that will bring people into different interest groups (such as β€œclassical music lovers”) instead of creating individual profiles. Then, when it comes time to show ads, Chrome can rely on the user’s interests list and only serve relevant ads.

In essence, a person used cookies to send personal information and detailed browser history to various ad servers, which then created a file of interests in the cloud. In the future, Chrome will store this detailed information locally and create a profile locally, and only a selection of interests will be passed to advertisers through an open API to serve relevant ads.

Although you might think that Google is making some sacrifices, in fact, it is not. The point is, in fact, Google doesn’t need to track individual people for advertising purposes. In the future, cookies in Chrome will replace the Privacy Sandbox, which uses group tracking and is even better suited to advertisers.

Advertisers don’t need to track individual online consumers to take advantage of digital advertising. Recent advances in aggregation, anonymity, on-device [information] processing and other privacy-preserving technologies offer a direct path to replacing individual identifiers.says Google.

The point is that, for example, an advertiser with ads of smartphones is only concerned with people that are interested in phones. In this light, the advertiser does not care about individuals or the exact history of their views, the main thing is to know that users are open to this type of advertising.

Let me remind you that I also wrote that Google specialist found a new BlastDoor security system in iOS.

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About the author

Emma Davis

I'm writer and content manager (a short time ago completed a bachelor degree in Marketing from the Gustavus Adolphus College). For now, I have a deep drive to study cyber security.

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