We Looked Into Toucna.com: Scam or Legit? The Verdict

Toucna.com is a scam website that offers to buy kitchenware at unusually discounted prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a story to make you think about this site as a legitimate one. Upon ordering goods from this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will highlight the warning signs regarding the Toucna.com store, the way this fraud operates, and explain how to detect similar scams. This will help you to avoid similar shopping deceptions in future.

Toucna.com Site – Scam Overview

As I said, Toucna.com may initially seem like a genuine discounter or the merchant of stock liquidation items. But a quick analysis shows a troubling amount of red flags that indicate clearly about this site’s dishonesty. Unfair advertising methods, excessively low prices, absence of user support and customer testimonials – this site fulfills the fraud bingo right away.

Toucna.com Scam

By purchasing items on websites like Toucna.com, it is uncertain that you will receive the goods you’ve ordered. More commonly, it results in one of 3 instances characteristic for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fake items of popular brands, the characteristic will be inferior, to say the least. Eventually, the site may mention about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically frequent case when ordering from websites that promote baubles, small electronics and stuff the like.

Wrong item. To make the transaction look more legitimate, but spend even less money on the actual item, cheats may send a accidental item they have instead of your order. A worn t-shirt instead of a branded one, a scratched aluminum dish instead of a set of dishes – frauds may turn rather inventive in that case.

Absolutely nothing. This is the most typical outcome when ordering from pages like Toucna.com. Scams take your money, promise the delivery, and then simply disappear. As scams are not going to exist for a long time, frauds are not wasting time creating even a remote semblance of legitimacy.

Toucna.com scam – How does it work?

As any fraud, Toucna.com follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Frauds post huge amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benevolent, they do not doubt anything at this point. Ads become especially persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the site, scammers do their best to make the individuals buy something. Impossibly good deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a curious manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once scoundrels get enough money, or – what is more likely – there are enough complaints and user reports about the site being a scam, they simply vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people are aware about the fraudulent activity, the money flow will dry up, leaving scammers with no reason to move on. Reporting the scam to the hosting speeds up the domain takedown.

Why is Toucna.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, frauds do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any reputation with reviews. Obviously, even benign online shopping sites will lack customer reviews when they have just started, as there were not many clients yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have no relation to what the site markets, that’s definitely not a good sign. Any vague or balderdash reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not viable even during sales events such as the aforementioned Christmas. In some cases, fraudulent sites set the prices low without saying anything about discounts, but they will most likely be ridiculous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its sane limits.

3. No customer support.

That factor distinguishes dishonest websites from the genuine ones, even newly established. When a site is about to rip off the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will likely have no contact info whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone number to reach them out, there is a great chance that these contacts will be dead silent to your request. This, or they will answer you with generic text regardless of your question.

As scoundrels often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they appear on a different website, be sure you are facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a lot of trustworthy services and shops using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you paid for the order, there’s no way to get the money back.

Some sites may also offer payments in crypto, which feature even less control. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different frauds.

5. Items’ images are sourced from another page

As fraudsters most likely don’t have any items, they are not able to make unique images. Thus their option is to hijack these images elsewhere. When fraudsters market the same goods on different pages, you can find such pics on similarly-looking scam sites. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not stop on stealing pictures. As rascals may parasite on the same topic repeatedly, they use the same web design under the new URL, and voila – a new scam is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the copy of the original site. It allows you to unveil such frauds pretty easy, but criminals who stand behind them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Is your PC infected?

There are cases when Toucna.com site, together with similar scam sites, are promoted by malware. Adware and browser hijackers are two particular malware types known for such behavior. If you notice excessive amounts of ads in your browser, see your search inquiries redirected in an unusual search engine and some random pages open time to time, scan your computer with GridinSoft Anti-Malware. This will help you to get rid of annoying promotions and scam sites.

Remove malware with Gridinsoft Anti-Malware

We have also been using this software on our systems ever since, and it has always been successful in detecting viruses. It has blocked the most common adware as shown from our tests with the software, and we assure you that it can remove malware as well as other malware hiding on your computer.

To use Gridinsoft for remove malicious threats, follow the steps below:

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3.Follow the installation setup wizard's instructions diligently.

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Be patient, as the scan duration depends on the number of files and your computer's hardware capabilities. Use this time to relax or attend to other tasks.

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Frequently Asked Questions about the Toucna.com Scam