Is Homofly.co Legit or a Ripoff? Our In-Depth Investigation

Homofly.co is a fraudulent website that offers to purchase items at extremely low prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a ploy to make you think this site is legitimate. After ordering from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will highlight the concerning indicators regarding the Homofly.co shop, the way this scam operates, and explain how to detect similar frauds. This will help you to avoid similar shopping deceptions in future.

Homofly.co Site – Scam Overview

As I said, Homofly.co may initially seem like a genuine discounter or the merchant of stock liquidation items. But a quick analysis shows a concerning amount of red flags that indicate clearly about this site’s fraudulence. Unfair advertising methods, excessively low prices, absence of customer support and user testimonials – this site completes the scam bingo right away.

Homofly.co Scam

By purchasing items on sites like Homofly.co, it is questionable that you will receive the items you’ve ordered. More typically, it results in one of 3 situations typical for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the quality will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically common case when ordering from pages that sell baubles, small electronics and stuff the like.

Wrong item. To make the purchase look more legitimate, but spend even less money on the delivered item, frauds may ship a incidental item they have instead of your order. An old t-shirt instead of a new one, a dented aluminum plate instead of a set of dishes – scammers may turn rather inventive in that case.

Nothing at all. This is the most common case when ordering from pages like Homofly.co. Scams take your money, promise the delivery, and then simply vanish. As scam websites are not going to exist for a long time, rascals do not bother themselves with creating even a vague visibility of legitimacy.

Homofly.co scam – How does it work?

As any fraud, Homofly.co runs a simple and well-proven modus operandi. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post abundant amounts of promotions on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benign, they do not doubt anything at this point. Ads become especially persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the site, scammers do their best to make the users buy something. Impossibly good deals, additional discount promo codes, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, deceivers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough complaints and user reports regarding the site being a scam, they simply disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough customers are aware about the dishonest activity, the money flow will dry up, leaving swindlers with no motivation to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Homofly.co a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with reviews. Obviously, even legit shopping sites will lack buyer opinions shortly after the start, since there were not many consumers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, when you face unrealistic reviews that have no relation to what the site markets, that’s definitely not a good sign. Any obscure or drivel reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on dishonest sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, fraudulent sites have the initial price low without saying anything about discounts, but they will most likely be absurd, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its rational limits.

3. No customer support.

This is what distinguishes scam websites from the benign ones, even newly established. When a site is about to scam the buyers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will most likely have no contact info at all.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone to contact them, there is a huge possibility that these emails and numbers will be unresponsive to your request. This, or they will answer you with generic text regardless of your inquiry.

As frauds tend to reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they are used on a completely different site, be sure you’re facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a whole lot of genuine services and shops using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same pitfall I’ve already mentioned above: they do not suppose any refunds. And this is what attracts scammers – once you paid for the order, nothing will help you to get the money back.

Some websites may also ask for payments in cryptocurrency, which is even less controllable than aforementioned payment methods. While crypto transactions expand their presence slowly, they still remain a beloved bay for different frauds.

5. Items’ images are sourced from another page

As fraudsters most likely don’t have any real items on hand, they cannot make unique pictures. Thus their only option is to steal these images elsewhere. When crooks market the same goods on different sites, you can find such images on similarly-designed fraudulent sites. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not stop on stealing photos. As scammers may use the same topic repeatedly, they put the same site design under the new URL, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search advice I’ve mentioned above may lead you to the identical copy of the original site. It makes uncovering such frauds pretty easy, but crooks who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Is your PC infected?

There are situations when Homofly.co site, together with similar scam pages, are promoted by malware. Adware and browser hijackers are two particular malware types known for such behavior. If you see excessive ads in your browser, see your search inquiries redirected into a different search engine and some random pages open time to time, consider scanning your computer with GridinSoft Anti-Malware. This will help you to get rid of annoying promotions and scam sites.

Remove malware with Gridinsoft Anti-Malware

We have also been using this software on our systems ever since, and it has always been successful in detecting viruses. It has blocked the most common adware as shown from our tests with the software, and we assure you that it can remove malware as well as other malware hiding on your computer.

To use Gridinsoft for remove malicious threats, follow the steps below:

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Frequently Asked Questions about the Homofly.co Scam