Yumkola.com Fact Check: Legitimate or Shady Scam?

Yumkola.com is a scam website that offers to purchase women clothing at exceptionally cheap prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a ploy to make you think this site is legitimate. Upon ordering from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will demonstrate the concerning indicators regarding the Yumkola.com store, the way this scam operates, and teach how to detect similar scams. This will help you to avoid similar shopping scams in future.

Yumkola.com Site – Scam Overview

As I said, Yumkola.com may initially appear like a legit discounter or the seller of stock liquidation items. But a short analysis shows a disturbing amount of red flags that indicate clearly about this site’s deception. Questionable advertising methods, extremely low prices, absence of customer support and customer feedback – this site fulfills the fraud bingo right away.

Yumkola.com Scam

By shopping on websites like Yumkola.com, it is questionable that you will obtain the items you’ve ordered. More often, it results in one of 3 cases typical for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the quality will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically frequent case when ordering from pages that offer baubles, small electronics and stuff the like.

Wrong item. To make the transaction look legit, but spend even less money on the actual item, scammers may send a random item they have on hand instead of your order. A worn t-shirt instead of a branded one, a dirty aluminum platter instead of a set of dishes – scammers may turn rather inventive in that case.

Nothing at all. This is the most typical situation when ordering items from sites like Yumkola.com. Scams take your money, promise the delivery, and then merely disappear. As scam sites are not going to exist for a long time, fraudsters do not bother themselves with creating even a faint semblance of legitimacy.

Yumkola.com scam – How does it work?

As any fraud, Yumkola.com follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post huge amounts of promotions on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms benign, they do not suspect anything at this point. Ads become especially convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the website, fraudsters do their best to make the users buy something. Impossibly good deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a curious manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to tricksters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once swindlers get enough money, or – what is more likely – there are enough grievances and user feedback about the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people are aware about the fraudulent activity, the profits will dry up, leaving swindlers with no motivation to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Yumkola.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, frauds do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with reviews. Obviously, even benign online shopping sites will lack client testimonials when they have just started, as there were not many patrons yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have no relation to what the site sells, that’s definitely not a good sign. Any obscure or gibberish reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, dishonest sites have the initial price low without saying anything about discounts, but they will most likely be outrageous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its sensible limits.

3. No customer support.

That factor distinguishes fraudulent sites from the legit ones, even newly established. When a site is about to defraud the clients, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page – the page will most likely have no support contacts whatsoever.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a huge chance that these emails and numbers will be dead silent to your request. This, or you will receive some generic text regardless of your inquiry.

As scammers often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they are used on a different site, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a lot of legit services using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you’ve sent the money, nothing will help you to get the money back.

Some sites may also ask for payments in crypto, which feature even less control. While crypto payments expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As scammers most likely don’t have any goods on hand, they cannot create unique images. Thus their option is to hijack these images from other sites. When crooks sell the same goods on different sites, you can find such pics on similarly-designed scam sites. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Rascals do not stop on stealing photos. As rascals may use the same topic repeatedly, they put the same site design under the new address, and voila – a new scam is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the identical copy of the page you’ve started on. It makes uncovering such scams pretty easy, but crooks who stand behind them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Yumkola.com Scam