Unfami.com Fact Check: Legitimate or Shady Scam?

Unfami.com is a fraudulent website that offers to buy various goods at unusually discounted prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a story to make you think this site is legitimate. After placing an order on this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will demonstrate the warning signs regarding the Unfami.com store, the way this deception operates, and teach how to detect similar frauds. This will help you to avoid similar shopping deceptions in upcoming times.

Unfami.com Site – Scam Overview

As I said, Unfami.com may initially seem like a legit discounter or the seller of stock liquidation items. But a swift analysis shows a troubling amount of red flags that say clearly about this site’s deception. Questionable advertising methods, extremely low prices, absence of user support and user feedback – this site completes the fraud bingo right away.

Unfami.com Scam

By purchasing on websites like Unfami.com, it is questionable that you will receive the items you’ve ordered. More often, it results in one of 3 instances standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the quality will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably common case when ordering from websites that sell baubles, small electronics and stuff the like.

Wrong item. To make the trade look more legitimate, but spend even less money on the delivered item, rascals may ship a accidental item they have instead of what you’ve ordered. A worn t-shirt instead of a branded one, a dirty aluminum dish instead of a set of dishes – frauds may turn really inventive in that case.

Nothing at all. This is the most frequent case when ordering from sites like Unfami.com. Frauds take your money, promise the delivery, and then just vanish. As scams are not going to exist for a long time, scammers are not wasting effort creating even a faint semblance of legitimacy.

Unfami.com scam – How does it work?

As any fraud, Unfami.com runs a simple and well-proven scheme of operations. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benign, they do not doubt anything at this point. Ads become especially persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the website, fraudsters do their best to make the consumers buy something. Mind-boggling deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a peculiar manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, deceivers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to fraudsters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once scoundrels get enough money, or – what is more likely – there are enough complaints and user reports about the site being a scam, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough customers know about the deceptive activity, the profits will dry up, leaving scammers with no reason to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Unfami.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any reputation with reviews. Obviously, even benign online shopping sites will lack client testimonials when they have just started, as there were just a few consumers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, when you face unrealistic reviews that have no relation to what the site markets, that’s definitely not a good sign. Any blurred or drivel reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on dishonest websites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not viable even during sales events such as the aforementioned Thanksgiving day. In some cases, fraudulent sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its sane limits.

3. No customer support.

That factor distinguishes dishonest sites from the benign ones, even newly established. When a site is about to defraud the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the page will likely have no contact info at all.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a great chance that these contacts will be unresponsive to your request. This, or you will receive some generic text regardless of your question.

As scoundrels often reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a different website, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are plenty of trustworthy shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you’ve sent the money, nothing will help you to get the money back.

Some websites may also ask for payments in crypto, which feature even less control. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different scammers.

5. Items’ images are sourced from another page

As scams are unlikely to have any goods, they cannot create unique images. Thus their option is to steal these images from other sites. When fraudsters sell the same items on different websites, you can find same images on similarly-looking fraudulent pages. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As rascals may use the same topic again and again, they reuse the same site design under the new web-address, and voila – a new scam is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the identical copy of the page you’ve started on. It makes uncovering such frauds particularly easy, but crooks who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Unfami.com Scam