Is Sugoola.com Safe or a Scam? Crucial Info Here

Sugoola.com is a deceptive website that offers to buy items at unusually discounted prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a ploy to make you think this site is legitimate. After placing an order on this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will show the concerning indicators regarding the Sugoola.com site, the way this deception operates, and explain how to detect similar scams. This will help you to avoid similar shopping scams in upcoming times.

Sugoola.com Site – Scam Overview

As I said, Sugoola.com may initially seem like a legit discounter or the seller of stock liquidation items. But a quick analysis shows a disturbing amount of red flags that say clearly about this site’s fraudulence. Questionable advertising methods, unreasonably low prices, absence of user support and user testimonials – this site completes the scam bingo right away.

Sugoola.com Scam

By purchasing items on pages like Sugoola.com, it is questionable that you will receive the items you’ve ordered. More often, it results in one of 3 scenarios characteristic for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the attribute will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably frequent case when ordering from sites that promote baubles, small electronics and stuff the like.

Wrong item. To make the deal look legit, but spend even less money on the delivered item, scammers may ship a incidental item they have on hand instead of what you’ve ordered. A worn t-shirt instead of a branded one, a scratched aluminum platter instead of a set of dishes – scammers may turn quite inventive in that case.

Absolutely nothing. This is the most usual case when ordering goods from pages like Sugoola.com. Frauds take your money, promise the delivery, and then merely disappear. As scam websites are not going to exist for a long time, scammers are not wasting time creating even a slight sight of legitimacy.

Sugoola.com scam – How does it work?

As any fraud, Sugoola.com runs a simple and well-proven modus operandi. It commonly consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post abundant amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms genuine, they do not doubt anything at this point. Ads become particularly persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the site, tricksters do their best to make the users buy something. Impossibly good deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a strange manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to tricksters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough grievances and user feedback regarding the site being a scam, they just vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the fraudulent activity, the profits will dry up, leaving fraudsters with no reason to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Sugoola.com a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any online reputation with user reviews. Obviously, even benign shopping sites will lack client testimonials shortly after the start, as there were not many clients yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have no relation to what the site markets, that’s definitely not a good sign. Any indistinct or nonsense reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not viable even during sales events such as the aforementioned Black Friday. In some cases, scam sites have the initial price low without saying anything about discounts, but they will most likely be absurd, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its rational limits.

3. No customer support.

That factor distinguishes scam sites from the genuine ones, even newly established. When a site is about to defraud the clients, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will most likely have no contact info at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer an email, or even a phone to reach them out, there is a great chance that these numbers and emails will be dead silent to your request. This, or they will answer you with generic text regardless of your inquiry.

As scammers tend to reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they are used on a different website, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a whole lot of legit services using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same feature I’ve already mentioned above: they do not suppose any refunds. And this is what makes it so attractive to scammers – once you paid for the order, nothing will help you to get the money back.

Some websites may also offer payments in crypto, which feature even less control. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As scams are unlikely to have any goods on hand, they are not able to shoot unique pics. Thus their only option is to hijack these images from other sites. When scams market the same items on different websites, you can find same images on similarly-designed fraudulent pages. By searching for the image on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As rascals may parasite on the same topic repeatedly, they use the same web design under the new URL, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the identical copy of the original site. It allows you to uncover such frauds pretty easy, but scammers who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Sugoola.com Scam