We Looked at the Evidence: Is Ruloom.shop Legit or Scam?

Ruloom.shop is a scam website that offers to purchase various goods at extremely low prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a ploy to make you think this site is legitimate. After placing an order on this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the warning signs regarding the Ruloom.shop site, the way this scam operates, and explain how to detect similar frauds. This will help you to avoid similar shopping frauds in future.

Ruloom.shop Site – Scam Overview

As I said, Ruloom.shop may initially look like a genuine discounter or the merchant of stock liquidation items. But a swift analysis shows a troubling amount of red flags that say clearly about this site’s dishonesty. Questionable advertising methods, unreasonably low prices, lack of customer support and customer testimonials – this site completes the scam bingo right away.

Ruloom.shop Scam

By shopping on sites like Ruloom.shop, it is uncertain that you will acquire the items you’ve ordered. More commonly, it results in one of 3 situations standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the standard will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a particularly common case when ordering from sites that promote baubles, small electronics and stuff the like.

Wrong item. To make the trade look legit, but spend even less money on the actual item, scammers may send a random item they have instead of what you’ve ordered. A worn t-shirt instead of a new one, a dented aluminum dish instead of a set of dishes – scammers may turn really inventive in that case.

Absolutely nothing. This is the most frequent case when ordering items from websites like Ruloom.shop. Fraudsters take your money, promise the delivery, and then just vanish. As scam websites do not aim to exist for a long time, scammers do not bother themselves with creating even a faint semblance of legitimacy.

Ruloom.shop scam – How does it work?

As any scam, Ruloom.shop follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Frauds post abundant amounts of advertisements on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms legitimate, they do not suspect anything at this point. Ads become particularly compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the website, scammers do their best to make the individuals buy something. Impossibly good deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, tricksters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once tricksters get enough money, or – what is more likely – there are enough grievances and user reports about the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals are aware about the dishonest activity, the money flow will dry up, leaving fraudsters with no reason to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Ruloom.shop a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, fraudsters do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with reviews. Obviously, even legit shopping sites will lack client testimonials when they have just started, since there were just a few clients yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site sells, that’s definitely not a good sign. Any indistinct or balderdash reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on scam sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not feasible even during sales events such as the aforementioned Christmas. In some cases, dishonest websites set the prices low without saying anything about discounts, but they will most likely be outrageous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every sell-off has its logical limits.

3. No customer support.

That factor distinguishes fraudulent websites from the genuine ones, even newly established. When a site is about to defraud the customers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will likely have no contact info at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a great possibility that these emails and numbers will be dead silent to your request. This, or you will receive some generic text regardless of your question.

As frauds often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they appear on a different website, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are plenty of genuine shops and services using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same feature I’ve already mentioned above: they do not suppose any refunds. And this is what makes it so attractive to scammers – once you’ve sent the money, there’s no way to get the money back.

Some websites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different fraudsters.

5. Items’ images are sourced from another page

As scams most likely don’t have any items, they are not able to make unique pictures. Thus their option is to hijack these images elsewhere. When fraudsters market identical goods on different pages, you can find same images on similarly-looking scam pages. By searching for the image on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Scammers do not steal only pics. As scammers may use the same topic repeatedly, they use the same web design under the new URL, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the copy of the original site. It allows you to unveil such frauds particularly easy, but scammers who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Ruloom.shop Scam