We Dug Into Rareruby.ru: Legit Store or A Scam?

Rareruby.ru is a scam website that offers to buy jewelries at exceptionally cheap prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a ploy to make you think about this site as a legitimate one. Upon placing an order on this site, you will likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will demonstrate the warning signs regarding the Rareruby.ru shop, the way this fraud operates, and teach how to detect similar frauds. This will help you to avoid similar shopping frauds in upcoming times.

Rareruby.ru Site – Scam Overview

As I said, Rareruby.ru may initially appear like a authentic discounter or the merchant of stock liquidation items. But a swift analysis shows a troubling amount of red flags that indicate clearly about this site’s dishonesty. Questionable advertising methods, extremely low prices, lack of user support and customer testimonials – this site accomplishes the fraud bingo right away.

Rareruby.ru Scam

By shopping on sites like Rareruby.ru, it is uncertain that you will obtain the goods you’ve ordered. More commonly, it results in one of 3 instances characteristic for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the characteristic will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically frequent case when ordering from pages that market baubles, small electronics and stuff the like.

Wrong item. To make the deal look legit, but spend even less money on the actual item, cheats may send a incidental item they have on hand instead of your order. A worn t-shirt instead of a brand new one, a dented aluminum dish instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most usual case when ordering goods from sites like Rareruby.ru. Fraudsters take your money, promise the delivery, and then just vanish. As scams do not aim to exist for a long time, fraudsters do not bother themselves with creating even a faint sight of legitimacy.

Rareruby.ru scam – How does it work?

As any fraud, Rareruby.ru runs a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post abundant amounts of marketing on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become particularly compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the website, swindlers do their best to make the consumers buy something. Impossibly good deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, tricksters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to fraudsters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once scoundrels get enough money, or – what is more likely – there are enough complaints and user reports regarding the site being fraudulent, they simply vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the deceptive activity, the profits will dry up, leaving scammers with no reason to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Rareruby.ru a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, frauds do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with user reviews. Obviously, even benign shopping sites will lack user feedback shortly after the start, since there were only a few patrons yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have nothing to do with what the site markets, that’s definitely not a good sign. Any vague or balderdash reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on dishonest websites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not viable even during sales events such as the aforementioned Black Friday. In some cases, dishonest sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every sell-off has its rational limits.

3. No customer support.

That factor distinguishes fraudulent websites from the legit ones, even newly established. When a site is about to defraud the customers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will likely have no support contacts whatsoever.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer an email, or even a phone to reach them out, there is a great possibility that these numbers and emails will be unresponsive to your request. This, or they will answer you with generic text regardless of your question.

As scoundrels tend to reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they are used on a different site, be sure you’re facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are plenty of benign services using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you paid for the order, nothing will help you to get the money back.

Some websites may also ask for payments in crypto, which feature even less control. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different frauds.

5. Items’ images are sourced from another page

As scammers most likely don’t have any goods on hand, they are not able to make unique images. Thus their only option is to steal these images from other sites. When frauds offer the same goods on different sites, you can find such pics on similarly-looking fraudulent pages. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As scammers may scam people on the same topic repeatedly, they reuse the same site design under the new URL, and voila – a new scam is ready to rock-n-roll! In some cases, image search advice from the previous paragraph may lead you to the identical copy of the site you’ve started on. It makes uncovering such scams particularly easy, but scammers who stand behind them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Rareruby.ru Scam