Pureshops.shop Scam Store: A Fake Tommy Hilfiger Website

Pureshops.shop is a scam website that offers to purchase clothes from Tommy Hilfiger at unusually discounted prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a ploy to make you think this site is legitimate. After placing an order on this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will demonstrate the concerning indicators regarding the Pureshops.shop store, the way this scam operates, and show how to detect similar scams. This will help you to avoid similar shopping frauds in upcoming times.

Pureshops.shop Site – Scam Overview

As I said, Pureshops.shop may initially seem like a legit discounter or the seller of stock liquidation items. But a swift analysis shows a disturbing amount of red flags that say clearly about this site’s fraudulence. Unfair advertising methods, unreasonably low prices, lack of customer support and user testimonials – this site fulfills the fraud bingo right away.

Pureshops.shop Scam

By purchasing items on websites like Pureshops.shop, it is improbable that you will get the goods you’ve ordered. More typically, it results in one of 3 situations common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the grade will be inferior, to say the least. Eventually, the site may inform about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a particularly common case when ordering from sites that market baubles, small electronics and stuff the like.

Wrong item. To make the transaction look legit, but spend even less money on the delivered item, scammers may send a incidental item they have on hand instead of your order. A worn t-shirt instead of a branded one, a dirty aluminum dish instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most frequent outcome when ordering from sites like Pureshops.shop. Fraudsters take your money, promise the delivery, and then just disappear. As scam sites are not going to exist for a long time, rascals are not wasting effort creating even a faint semblance of legitimacy.

Pureshops.shop scam – How does it work?

As any scam, Pureshops.shop runs a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of advertisements on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms genuine, they do not doubt anything at this point. Ads become especially convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the website, scammers do their best to make the individuals buy something. Mind-boggling deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed consumers stick to the offers and proceed to paying for the order.

Payments are done in a peculiar manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough complaints and user feedback about the site being a scam, they simply disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals know about the dishonest activity, the profits will dry up, leaving fraudsters with no motivation to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Pureshops.shop a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with feedback. Obviously, even benign shopping sites will lack user feedback when they have just started, since there were just a few consumers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have nothing to do with what the site markets, that’s definitely not a good sign. Any obscure or drivel reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on fraudulent sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not trustworthy even during sales events such as the aforementioned Christmas. In some cases, dishonest sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every sell-off has its rational limits.

3. No customer support.

This is what distinguishes scam sites from the benign ones, even newly established. When a site is about to scam the buyers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the site will have no contact info at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer an email, or even a phone number to reach them out, there is a great possibility that these emails and numbers will be unresponsive to your request. This, or they will answer you with generic text regardless of your question.

As frauds often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they are used on a completely different website, be sure you’re facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a lot of trustworthy services and shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, nothing will help you to get the money back.

Some sites may also ask for payments in cryptocurrency, which feature even less control. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As fraudsters most likely don’t have any real items, they are not able to create unique pics. Thus their only option is to hijack these images from other sites. When crooks sell the same goods on different sites, you can find such pics on similarly-looking scam pages. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not copy only pictures. As frauds may scam people on the same topic again and again, they put the same site design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice from the previous paragraph may lead you to the copy of the page you’ve started on. It allows you to unveil such frauds particularly easy, but scammers who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Pureshops.shop Scam