Novth.com Scam Alert: Beware of Counterfeit Products and More

Written by Daniel Zimmerman

Novth.com is a deceptive website that offers to buy clothes at unusually discounted prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a narrative to make you think about this site as a legitimate one. Upon ordering goods from this site, you will likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will demonstrate the warning signs regarding the Novth.com shop, the way this deception operates, and teach how to detect similar scams. This will help you to avoid similar shopping scams in future.

Novth.com Site – Scam Overview

As I said, Novth.com may initially look like a legit discounter or the seller of stock liquidation items. But a brief analysis shows a troubling amount of red flags that indicate clearly about this site’s dishonesty. Unfair advertising methods, extremely low prices, absence of user support and user feedback – this site fulfills the fraud bingo right away.

Website Novth.com
Hosting AS16509 Amazon.com, Inc.
United States, Seattle
IP Address 52.223.54.245
Threat Type Scam/Fraud
Scam Type Fraudulent/Scam online shop
Novth.com Scam

Novth.com Scam

By purchasing on sites like Novth.com, it is improbable that you will receive the items you’ve ordered. More frequently, it results in one of 3 instances standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the characteristic will be inferior, to say the least. Eventually, the site may mention about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably often case when ordering from websites that market baubles, small electronics and stuff the like.

Wrong item. To make the purchase look more legitimate, but spend even less money on the delivered item, scammers may send a random item they have instead of your order. A worn t-shirt instead of a branded one, a dirty aluminum dish instead of a set of dishes – scammers may turn quite inventive in that case.

Nothing at all. This is the most common case when ordering goods from websites like Novth.com. Frauds take your money, promise the delivery, and then merely vanish. As scams do not aim to exist for a long time, scammers do not bother themselves with creating even a vague semblance of legitimacy.

Novth.com scam – How does it work?

As any scam, Novth.com runs a simple and well-proven scheme of operations. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of promotions on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Scam ads YouTube Facebook Instagram

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms benign, they do not doubt anything at this point. Ads become especially persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the site, swindlers do their best to make the customers buy something. Mind-boggling deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, swindlers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once swindlers get enough money, or – what is more likely – there are enough grievances and user reports about the site being a scam, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the fraudulent activity, the money flow will dry up, leaving crooks with no reason to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Novth.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, fraudsters do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with user reviews. Obviously, even benign online shopping sites will lack consumer comments when they have just started, as there were only a few clients yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Scam site fake reviews

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have nothing to do with what the site markets, that’s definitely not a good sign. Any vague or drivel reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on fraudulent websites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not feasible even during sales events such as the aforementioned Black Friday. In some cases, deceptive sites have the initial price low without saying anything about discounts, but they will most likely be outrageous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its reasonable limits.

3. No customer support.

This is what distinguishes deceptive websites from the genuine ones, even newly established. When a site is about to scam the buyers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will have no support contacts whatsoever.

About us scam site

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone to contact them, there is a huge chance that these emails and numbers will be dead silent to your request. This, or you will receive some generic text regardless of your inquiry.

As scoundrels tend to reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a completely different website, be sure you are facing a blatant scam.

Several scams same email

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a whole lot of genuine shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you paid for the order, nothing will help you to get the money back.

Some sites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As fraudsters are unlikely to have any items on hand, they cannot make unique pictures. Thus their option is to hijack these images from other websites. When scams sell the same items on different pages, you can find such images on similarly-designed scam pages. By reverse image searching on Google, you can prove whether the image is unique or not.

Copied item images

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As rascals may scam people on the same topic again and again, they put the same site design under the new web-address, and voila – a new scam is ready to rock-n-roll! In some cases, reverse image search advice from the previous paragraph may lead you to the copy of the original site. It makes uncovering such scams pretty easy, but scoundrels who stand behind them never aim at cautious users.

Copied design scams

Example of scam sites that duplicate each others’ design

Is your PC infected?

There are cases when Novth.com site, together with similar scam sites, are promoted by malware. Adware and browser hijackers are malware types known for such behavior. If you see excessive amounts of ads in your browser, have your search inquiries redirected in a different search engine and some random pages open time to time, scan your device with GridinSoft Anti-Malware. This will help you to get rid of annoying promotions and scam sites.

Remove malware with Gridinsoft Anti-Malware

We have also been using this software on our systems ever since, and it has always been successful in detecting viruses. It has blocked the most common adware as shown from our tests with the software, and we assure you that it can remove malware as well as other malware hiding on your computer.

Gridinsoft Anti-Malware - Main Screen

To use Gridinsoft for remove malicious threats, follow the steps below:

1. Begin by downloading Gridinsoft Anti-Malware, accessible via the blue button below or directly from the official website gridinsoft.com.

2.Once the Gridinsoft setup file (setup-gridinsoft-fix.exe) is downloaded, execute it by clicking on the file.

setup-gridinsoft-fix.exe

3.Follow the installation setup wizard's instructions diligently.

Gridinsoft Setup Wizard

4. Access the "Scan Tab" on the application's start screen and launch a comprehensive "Full Scan" to examine your entire computer. This inclusive scan encompasses the memory, startup items, the registry, services, drivers, and all files, ensuring that it detects malware hidden in all possible locations.

Scan for malware adware

Be patient, as the scan duration depends on the number of files and your computer's hardware capabilities. Use this time to relax or attend to other tasks.

5. Upon completion, Anti-Malware will present a detailed report containing all the detected malicious items and threats on your PC.

The malware was Found

6. Select all the identified items from the report and confidently click the "Clean Now" button. This action will safely remove the malicious files from your computer, transferring them to the secure quarantine zone of the anti-malware program to prevent any further harmful actions.

The malware has been removed

8. If prompted, restart your computer to finalize the full system scan procedure. This step is crucial to ensure thorough removal of any remaining threats. After the restart, Gridinsoft Anti-Malware will open and display a message confirming the completion of the scan.

Remember Gridinsoft offers a 6-day free trial. This means you can take advantage of the trial period at no cost to experience the full benefits of the software and prevent any future malware infections on your system. Embrace this opportunity to fortify your computer's security without any financial commitment.

Frequently Asked Questions about the Novth.com Scam

What is Novth.com?

Novth.com operates as a scam website that pretends to be an online store selling various items at low prices. However, it is involved in fraudulent activities and aims to deceive customers by sending counterfeit or inferior products or not delivering anything at all.

How can I identify if Novth.com is a scam?

There are a couple of red flags to watch out for. To begin with, Novth.com shop recently established its website, which is a typical feature of short-lived fraud sites that quickly disappear. Second, the site lacks contact information such as a phone number, physical address, or live chat option, making it hard to resolve problems or inquiries. Thirdly, it provides fake company details, presenting no real information about the organization behind the online platform. Moreover, this deceptive tactic entices buyers with impractical price cuts and promotions, cutting prices by over 70% or even 90%. Furthermore, Novth.com copies text and product images from legitimate online stores like Alibaba, Amazon, and Aliexpress, indicating a absence of originality and reliability. In addition, despite claiming to present trendy and fashionable goods, the platform lacks any online networking presence or links to online networking platforms. To conclude, genuine client testimonials is completely absent, with reports of delayed or absent deliveries, substandard customer service, flawed or wrong products, refund difficulties, and unapproved transactions on credit cards.

Is Novth.com a legitimate and reliable website?

No, it is not a legitimate or reliable website. The aforementioned red flags indicate that it lacks credibility and has been reported as a scam site. Customers have experienced receiving counterfeit products or facing difficulties in obtaining refunds or contacting the company.

What Should You Do If You Have Shopped on Novth.com?

Take the following steps if you have made a purchase on Novth.com:

  • Firstly, immediately contact your bank or financial institution if you paid with a credit card or debit card. Request them to cancel the transaction and initiate a refund. Additionally, report Novth.com as a fraudulent site and urge them to block future charges from it.
  • Promptly change your passwords if you have a Novth.com account or use the same password for other online accounts. Consider enabling two-factor authentication to enhance security against hackers attempting to access your accounts and steal personal information.
  • Beware of phishing emails related to your Novth.com order. Treat any emails offering discounts or refunds as phishing attempts. Avoid clicking on suspicious links or downloading attachments that may contain malware. Delete such emails immediately.
  • To prevent malicious ads, Trojans, phishing attempts, and other undesirable content, use a browser-based content blocker like AdGuard. This will complement your antivirus software and provide enhanced protection.
  • If you suspect your device is infected with malware, scan it using Gridinsoft Anti-Malware to ensure your security.

Can I trust customer reviews or testimonials on Novth.com?

No, Novth.com does not have genuine customer feedback or testimonials. The absence of legitimate customer reviews further indicates its untrustworthiness and potentially fraudulent nature.
Novth.com Scam

Store Name: Novth.com

Store Description: Novth.com is an online store that has been identified as a fraudulent website involved in scam activities. It claims to offer a variety of clothes, often at extremely low prices, to attract unsuspecting customers. However, numerous red flags and customer reports indicate that Novth.com either sends counterfeit or inferior clothes, or fails to deliver anything at all. The website lacks genuine contact information, company details, and social media presence. It has been found to plagiarize content and product images from legitimate online stores, further compromising its credibility. Due to these factors, it is strongly advised to avoid Novth.com and similar websites to protect oneself from financial loss and potential scams.

Price range: $5 - $100

Address: no

Telephone: no

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About the author

Daniel Zimmerman

I'm Daniel, a seasoned professional deeply passionate about the realm of security and malware defense. With over a decade of experience in the security industry and a background in writing, I am thrilled to share my expertise through this cybersecurity blog.

Throughout my career, I've had the privilege of working on the front lines of cybersecurity, tirelessly combating emerging threats and safeguarding digital environments. This hands-on experience has allowed me to develop a deep understanding of the ever-evolving landscape of malware and cyber-attacks.

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