Noirfonsce.shop Scam Store: A Fake New Balance Website

Noirfonsce.shop is a deceptive website that offers to buy footwear from New Balance at unusually discounted prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a narrative to make you think about this site as a legitimate one. After ordering from this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will highlight the red flags regarding the Noirfonsce.shop shop, the way this scam operates, and show how to detect similar scams. This will help you to avoid similar shopping scams in upcoming times.

Noirfonsce.shop Site – Scam Overview

As I said, Noirfonsce.shop may initially seem like a genuine discounter or the seller of stock liquidation items. But a brief analysis shows a disturbing amount of red flags that indicate clearly about this site’s dishonesty. Unfair advertising methods, extremely low prices, absence of user support and user testimonials – this site accomplishes the fraud bingo right away.

Noirfonsce.shop Scam

By shopping on pages like Noirfonsce.shop, it is doubtful that you will obtain the items you’ve ordered. More typically, it results in one of 3 cases common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the standard will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a especially frequent case when ordering from pages that promote baubles, small electronics and stuff the like.

Wrong item. To make the deal look more legitimate, but spend even less money on the delivered item, scammers may send a incidental item they have on hand instead of what you’ve ordered. An old t-shirt instead of a new one, a dented aluminum plate instead of a set of dishes – scammers may turn quite inventive in that case.

Nothing at all. This is the most frequent scenario when ordering items from pages like Noirfonsce.shop. Fraudsters take your money, promise the delivery, and then merely disappear. As scams are not going to exist for a long time, fraudsters are not wasting time creating even a remote sight of legitimacy.

Noirfonsce.shop scam – How does it work?

As any fraud, Noirfonsce.shop follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Frauds post massive amounts of promotions on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become particularly compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the site, swindlers do their best to make the users buy something. Impossibly good deals, additional discount promo codes, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to tricksters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough grievances and user reports about the site being a scam, they simply vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough customers are aware about the dishonest activity, the money flow will dry up, leaving crooks with no motivation to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Noirfonsce.shop a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, rascals do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with feedback. Obviously, even benign online shopping sites will lack buyer opinions when they have just started, since there were just a few clients yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, when you face unrealistic reviews that have no relation to what the site offers for sale, that’s definitely not a good sign. Any blurred or nonsense reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not viable even during sales events such as the aforementioned Thanksgiving day. In some cases, deceptive sites have the initial price low without saying anything about discounts, but they will most likely be ludicrous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its logical limits.

3. No customer support.

That factor distinguishes deceptive sites from the legit ones, even newly established. When a site is about to scam the customers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the page will most likely have no contact info whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone number to reach them out, there is a huge chance that these emails and numbers will be unresponsive to your request. This, or they will answer you with generic text regardless of your question.

As frauds often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they appear on a different website, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are plenty of trustworthy services and shops using direct bank transfers, CashApp, Venmo or similar payment systems. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you paid for the order, nothing will help you to get the money back.

Some sites may also offer payments in crypto, which is even less controllable than aforementioned payment methods. While crypto transactions expand their presence slowly, they still remain a beloved bay for different fraudsters.

5. Items’ images are sourced from another page

As frauds most likely don’t have any real items, they cannot create unique pics. Thus their only option is simply to hijack these images elsewhere. When scams offer the same items on different pages, you can find such pics on similarly-designed scam pages. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not copy only pics. As frauds may parasite on the same topic repeatedly, they put the same web design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search advice from the previous paragraph may lead you to the copy of the page you’ve started on. It makes uncovering such scams pretty easy, but scoundrels who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Noirfonsce.shop Scam