We Looked at the Evidence: Is Niccae.com Legit or Scam?

Niccae.com is a deceptive website that offers to purchase various goods at unusually discounted prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a ploy to make you think this site is legitimate. After ordering from this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the concerning indicators regarding the Niccae.com site, the way this fraud operates, and show how to detect similar scams. This will help you to avoid similar shopping scams in upcoming times.

Niccae.com Site – Scam Overview

As I said, Niccae.com may initially look like a genuine discounter or the seller of stock liquidation items. But a brief analysis shows a troubling amount of red flags that say clearly about this site’s deception. Questionable advertising methods, excessively low prices, lack of customer support and user feedback – this site completes the scam bingo right away.

Niccae.com Scam

By purchasing items on sites like Niccae.com, it is improbable that you will acquire the goods you’ve ordered. More frequently, it results in one of 3 situations characteristic for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the attribute will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a especially common case when ordering from sites that offer baubles, small electronics and stuff the like.

Wrong item. To make the trade look more legitimate, but spend even less money on the actual item, frauds may ship a random item they have instead of what you’ve ordered. A worn t-shirt instead of a brand new one, a scratched aluminum dish instead of a set of dishes – frauds may turn rather inventive in that case.

Nothing at all. This is the most frequent outcome when ordering goods from sites like Niccae.com. Scams take your money, promise the delivery, and then just vanish. As scam sites are not going to exist for a long time, scams do not bother themselves with creating even a remote semblance of legitimacy.

Niccae.com scam – How does it work?

As any fraud, Niccae.com follows a simple and well-proven modus operandi. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Frauds post massive amounts of promotions on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benign, they do not suspect anything at this point. Ads become especially compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the site, swindlers do their best to make the individuals buy something. Impossibly good deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a peculiar manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, swindlers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to deceivers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once scoundrels get enough money, or – what is more likely – there are enough grievances and user feedback regarding the site being fraudulent, they simply vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals are aware about the fraudulent activity, the profits will dry up, leaving swindlers with no motivation to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Niccae.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with feedback. Obviously, even benign shopping sites will lack buyer opinions shortly after the start, since there were only a few customers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have no relation to what the site sells, that’s definitely not a good sign. Any obscure or gibberish reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on deceptive websites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not viable even during sales events such as the aforementioned Christmas. In some cases, deceptive sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its logical limits.

3. No customer support.

This is what distinguishes scam sites from the benign ones, even newly established. When a site is about to defraud the buyers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page – the page will most likely have no contact info at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer an email, or even a phone number to contact them, there is a huge chance that these contacts will be dead silent to your request. This, or you will receive some generic text regardless of your question.

As frauds tend to reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they are mentioned on a different website, be sure that this is a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a lot of benign shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same feature I’ve already mentioned above: they do not suppose any refunds. And this is what makes it so attractive to scammers – once you paid for the order, there’s no way to get the money back.

Some websites may also offer payments in crypto, which is even less controllable than aforementioned payment methods. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As fraudsters are unlikely to have any real items on hand, they cannot make unique pics. Thus their option is simply to hijack these images from other websites. When scammers market identical items on different pages, you can find same pics on similarly-looking fraudulent pages. By reverse image searching on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As rascals may use the same topic again and again, they put the same site design under the new web-address, and voila – a new scam is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the copy of the site you’ve started on. It makes uncovering such scams pretty easy, but crooks who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Niccae.com Scam