Is Newlookow.com Legit or a Ripoff? Our In-Depth Investigation

Written by Daniel Zimmerman

Newlookow.com is a scam website that offers to buy items at extremely low prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is actually just a story to make you think this site is legitimate. Upon ordering goods from this site, you will likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will highlight the concerning indicators regarding the Newlookow.com shop, the way this fraud operates, and show how to detect similar frauds. This will help you to avoid similar shopping deceptions in upcoming times.

Newlookow.com Site – Scam Overview

As I said, Newlookow.com may initially appear like a genuine discounter or the merchant of stock liquidation items. But a brief analysis shows a concerning amount of red flags that say clearly about this site’s deception. Unfair advertising methods, unreasonably low prices, lack of user support and user feedback – this site completes the scam bingo right away.

Website Newlookow.com
Hosting AS13335 Cloudflare, Inc.
United States, San Francisco
IP Address 104.17.232.29
Threat Type Scam/Fraud
Scam Type Fraudulent/Scam online shop
Newlookow.com Scam

Newlookow.com Scam

By purchasing items on pages like Newlookow.com, it is doubtful that you will receive the items you’ve ordered. More frequently, it results in one of 3 situations common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the attribute will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably common case when ordering from sites that market baubles, small electronics and stuff the like.

Wrong item. To make the deal look more legitimate, but spend even less money on the actual item, rascals may send a random item they have instead of what you’ve ordered. An old t-shirt instead of a new one, a scratched aluminum plate instead of a set of dishes – frauds may turn really inventive in that case.

Nothing at all. This is the most frequent case when ordering goods from websites like Newlookow.com. Fraudsters take your money, promise the delivery, and then merely disappear. As scam sites are not going to exist for a long time, scammers do not bother themselves with creating even a remote visibility of legitimacy.

Newlookow.com scam – How does it work?

As any fraud, Newlookow.com follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of marketing on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Scam ads YouTube Facebook Instagram

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms benevolent, they do not doubt anything at this point. Ads become particularly convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the site, deceivers do their best to make the users buy something. Mind-boggling deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed consumers stick to the offers and proceed to paying for the order.

Payments are done in a curious manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, swindlers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough grievances and user reports regarding the site being fraudulent, they simply disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals are aware about the deceptive activity, the money flow will dry up, leaving swindlers with no motivation to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Newlookow.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud websites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with reviews. Obviously, even legit shopping sites will lack customer reviews when they have just started, since there were not many patrons yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Scam site fake reviews

Definitely not generic comments generated by AI

However, when you face unrealistic reviews that have no relation to what the site offers for sale, that’s definitely not a good sign. Any unclear or balderdash reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on dishonest sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, dishonest websites set the prices low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its sensible limits.

3. No customer support.

This is what distinguishes fraudulent websites from the genuine ones, even newly established. When a site is about to rip off the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the site will most likely have no contact info at all.

About us scam site

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone to reach them out, there is a great possibility that these contacts will be dead silent to your request. This, or you will receive some generic text regardless of your question.

As frauds tend to reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they are mentioned on a different website, be sure you’re facing a blatant scam.

Several scams same email

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a whole lot of legit shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, there’s no way to get the money back.

Some sites may also ask for payments in cryptocurrency, which feature even less control. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As rascals are unlikely to have any items on hand, they cannot shoot unique pics. Thus their only option is to hijack these images elsewhere. When rascals market the same goods on different sites, you can find such pics on similarly-looking scam sites. By reverse image searching on Google, you can prove the uniqueness of an image.

Copied item images

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As frauds may scam people on the same topic again and again, they use the same web design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice from the previous paragraph may lead you to the copy of the page you’ve started on. It allows you to uncover such frauds pretty easy, but scoundrels who stand behind them never aim at cautious users.

Copied design scams

Example of scam sites that duplicate each others’ design

Is your PC infected?

There are cases when Newlookow.com website, along with similar scam pages, are promoted by malware. Adware and browser hijackers are malware types that aim specifically at such purposes. If you see excessive amounts of ads in your browser, have your search inquiries redirected into a different search engine and some random pages open time to time, scan your PC with GridinSoft Anti-Malware. This will help you to get rid of annoying promotions and scam sites.

Remove malware with Gridinsoft Anti-Malware

We have also been using this software on our systems ever since, and it has always been successful in detecting viruses. It has blocked the most common adware as shown from our tests with the software, and we assure you that it can remove malware as well as other malware hiding on your computer.

Gridinsoft Anti-Malware - Main Screen

To use Gridinsoft for remove malicious threats, follow the steps below:

1. Begin by downloading Gridinsoft Anti-Malware, accessible via the blue button below or directly from the official website gridinsoft.com.

2.Once the Gridinsoft setup file (setup-gridinsoft-fix.exe) is downloaded, execute it by clicking on the file.

setup-gridinsoft-fix.exe

3.Follow the installation setup wizard's instructions diligently.

Gridinsoft Setup Wizard

4. Access the "Scan Tab" on the application's start screen and launch a comprehensive "Full Scan" to examine your entire computer. This inclusive scan encompasses the memory, startup items, the registry, services, drivers, and all files, ensuring that it detects malware hidden in all possible locations.

Scan for malware adware

Be patient, as the scan duration depends on the number of files and your computer's hardware capabilities. Use this time to relax or attend to other tasks.

5. Upon completion, Anti-Malware will present a detailed report containing all the detected malicious items and threats on your PC.

The malware was Found

6. Select all the identified items from the report and confidently click the "Clean Now" button. This action will safely remove the malicious files from your computer, transferring them to the secure quarantine zone of the anti-malware program to prevent any further harmful actions.

The malware has been removed

8. If prompted, restart your computer to finalize the full system scan procedure. This step is crucial to ensure thorough removal of any remaining threats. After the restart, Gridinsoft Anti-Malware will open and display a message confirming the completion of the scan.

Remember Gridinsoft offers a 6-day free trial. This means you can take advantage of the trial period at no cost to experience the full benefits of the software and prevent any future malware infections on your system. Embrace this opportunity to fortify your computer's security without any financial commitment.

Frequently Asked Questions about the Newlookow.com Scam

What is Newlookow.com?

Newlookow.com operates as a scam website that pretends to be an online store selling various items at low prices. However, it is involved in fraudulent activities and aims to deceive customers by sending counterfeit or inferior products or not delivering anything at all.

How can I identify if Newlookow.com is a scam?

There are a couple of red flags to watch out for. To begin with, Newlookow.com shop recently created its online platform, which is a frequent feature of brief fraud websites that quickly disappear. Second, the site lacks contact details such as a phone number, physical address, or live chat option, making it hard to address issues or questions. Thirdly, it shows fake business information, presenting no authentic details about the enterprise behind the website. Moreover, this scam entices buyers with unrealistic rebates and promotions, cutting prices by over 70% or even 90%. Furthermore, Newlookow.com plagiarizes text and product images from genuine web shops like Alibaba, Amazon, and Aliexpress, indicating a lack of originality and reliability. In addition, despite stating to present trendy and stylish items, the webpage lacks any online networking presence or links to social media platforms. Finally, authentic customer feedback is completely absent, with reports of delayed or absent deliveries, substandard customer support, flawed or incorrect products, repayment difficulties, and unauthorized billing on credit cards.

Is Newlookow.com a legitimate and reliable website?

No, it is not a legitimate or reliable website. The aforementioned red flags indicate that it lacks credibility and has been reported as a scam site. Customers have experienced receiving counterfeit products or facing difficulties in obtaining refunds or contacting the company.

What Should You Do If You Have Shopped on Newlookow.com?

Take the following steps if you have made a purchase on Newlookow.com:

  • Firstly, immediately contact your bank or financial institution if you paid with a credit card or debit card. Request them to cancel the transaction and initiate a refund. Additionally, report Newlookow.com as a fraudulent site and urge them to block future charges from it.
  • Promptly change your passwords if you have a Newlookow.com account or use the same password for other online accounts. Consider enabling two-factor authentication to enhance security against hackers attempting to access your accounts and steal personal information.
  • Beware of phishing emails related to your Newlookow.com order. Treat any emails offering discounts or refunds as phishing attempts. Avoid clicking on suspicious links or downloading attachments that may contain malware. Delete such emails immediately.
  • To prevent malicious ads, Trojans, phishing attempts, and other undesirable content, use a browser-based content blocker like AdGuard. This will complement your antivirus software and provide enhanced protection.
  • If you suspect your device is infected with malware, scan it using Gridinsoft Anti-Malware to ensure your security.

Can I trust customer reviews or testimonials on Newlookow.com?

No, Newlookow.com does not have genuine customer feedback or testimonials. The absence of legitimate customer reviews further indicates its untrustworthiness and potentially fraudulent nature.
Newlookow.com Scam

Store Name: Newlookow.com

Store Description: Newlookow.com is an online store that has been identified as a fraudulent website involved in scam activities. It claims to offer a variety of items, often at extremely low prices, to attract unsuspecting customers. However, numerous red flags and customer reports indicate that Newlookow.com either sends counterfeit or inferior items, or fails to deliver anything at all. The website lacks genuine contact information, company details, and social media presence. It has been found to plagiarize content and product images from legitimate online stores, further compromising its credibility. Due to these factors, it is strongly advised to avoid Newlookow.com and similar websites to protect oneself from financial loss and potential scams.

Price range: $5 - $100

Address: no

Telephone: no

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User Review
3.9 (10 votes)
Comments Rating 0 (0 reviews)

About the author

Daniel Zimmerman

I'm Daniel, a seasoned professional deeply passionate about the realm of security and malware defense. With over a decade of experience in the security industry and a background in writing, I am thrilled to share my expertise through this cybersecurity blog.

Throughout my career, I've had the privilege of working on the front lines of cybersecurity, tirelessly combating emerging threats and safeguarding digital environments. This hands-on experience has allowed me to develop a deep understanding of the ever-evolving landscape of malware and cyber-attacks.

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