Newbalanceeu.com Scam Store: A Fake New Balance Website

Newbalanceeu.com is a deceptive website that offers to buy shoes from New Balance at extremely low prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is actually just a narrative to make you think about this site as a legitimate one. After placing an order on this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the warning signs regarding the Newbalanceeu.com shop, the way this deception operates, and teach how to detect similar frauds. This will help you to avoid similar shopping scams in future.

Newbalanceeu.com Site – Scam Overview

As I said, Newbalanceeu.com may initially look like a authentic discounter or the merchant of stock liquidation items. But a short analysis shows a concerning amount of red flags that say clearly about this site’s deception. Unfair advertising methods, excessively low prices, lack of customer support and user testimonials – this site fulfills the fraud bingo right away.

Website Newbalanceeu.com
Hosting AS13335 Cloudflare, Inc.
United States, San Francisco
IP Address 104.17.231.54
Threat Type Scam/Fraud
Scam Type Fraudulent/Scam online shop
Newbalanceeu.com Scam

Newbalanceeu.com Scam

By purchasing items on pages like Newbalanceeu.com, it is uncertain that you will get the items you’ve ordered. More typically, it results in one of 3 cases typical for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fake items of popular brands, the grade will be inferior, to say the least. Eventually, the site may inform about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically common case when ordering from pages that offer baubles, small electronics and stuff the like.

Wrong item. To make the transaction look real, but spend even less money on the delivered item, rascals may send a accidental item they have on hand instead of what you’ve ordered. A worn t-shirt instead of a brand new one, a dented aluminum dish instead of a set of dishes – scammers may turn really inventive in that case.

Nothing at all. This is the most frequent outcome when ordering from sites like Newbalanceeu.com. Fraudsters take your money, promise the delivery, and then just disappear. As scam sites are not going to exist for a long time, rascals are not wasting time creating even a vague semblance of legitimacy.

Newbalanceeu.com scam – How does it work?

As any fraud, Newbalanceeu.com follows a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post abundant amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Scam ads YouTube Facebook Instagram

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benevolent, they do not doubt anything at this point. Ads become particularly convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the site, swindlers do their best to make the consumers buy something. Impossibly good deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, deceivers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough grievances and user reports regarding the site being a scam, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals are aware about the fraudulent activity, the profits will dry up, leaving cheats with no reason to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Newbalanceeu.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with user reviews. Obviously, even legit online shopping sites will lack buyer opinions when they have just started, as there were only a few clients yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Scam site fake reviews

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site offers for sale, that’s definitely not a good sign. Any indistinct or nonsense reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on fraudulent sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not viable even during sales events such as the aforementioned Black Friday. In some cases, dishonest sites set the prices low without saying anything about discounts, but they will most likely be outrageous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every sell-off has its rational limits.

3. No customer support.

That factor distinguishes dishonest websites from the legit ones, even newly established. When a site is about to rip off the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page – the page will most likely have no support contacts at all.

About us scam site

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a huge chance that these contacts will be dead silent to your request. This, or they will answer you with generic text regardless of your inquiry.

As frauds often reuse numbers and emails for specifying them as “support”, you can search them on Google. When they are mentioned on a totally different website, be sure that this is a blatant scam.

Several scams same email

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a whole lot of genuine shops and services using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same pitfall I’ve already mentioned above: they do not suppose any refunds. And this is what attracts scammers – once you paid for the order, there’s no way to get the money back.

Some sites may also ask for payments in cryptocurrency, which feature even less control. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As scams most likely don’t have any real items on hand, they cannot make unique images. Thus their option is to steal these images from other sites. When scams offer identical goods on different sites, you can find same images on similarly-looking fraudulent pages. By reverse image searching on Google, you can prove the uniqueness of an image.

Copied item images

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Scammers do not stop on stealing pictures. As rascals may parasite on the same topic again and again, they reuse the same site design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the identical copy of the page you’ve started on. It makes uncovering such frauds pretty easy, but scammers who run them never aim at cautious users.

Copied design scams

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Newbalanceeu.com Scam

What is Newbalanceeu.com?
Newbalanceeu.com is treated as a suspicious online store. It may advertise unusually low prices, but shoppers risk receiving counterfeit items, poor-quality goods, or nothing at all.
How can I identify if Newbalanceeu.com is a scam?
Look for several warning signs together: a recently created domain, missing contact details, unrealistic discounts, copied product images, no independent reviews, and refund or delivery complaints.
Is Newbalanceeu.com a legitimate and reliable website?
No. Based on the warning signs, Newbalanceeu.com should not be treated as a reliable store. Avoid entering payment details or creating an account there.
What Should You Do If You Have Shopped on Newbalanceeu.com?
  • Contact your bank or card provider and ask about chargeback options.
  • Save screenshots, receipts, tracking numbers, and emails as evidence.
  • Change reused passwords and enable two-factor authentication on important accounts.
  • Watch for follow-up phishing emails pretending to offer refunds or delivery updates.
Can I trust customer reviews or testimonials on Newbalanceeu.com?
Do not rely on reviews shown only on the store itself. Check independent sources, payment-protection options, and whether the business identity can be verified.

About the author

Daniel Zimmerman

Cybersecurity writer focused on scam websites, phishing pages, and suspicious online services. Daniel checks domain behavior, user-risk signals, and practical next steps before publishing scam reports.

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