We Looked at the Evidence: Is Musthave.store Legit or Scam?

Musthave.store is a scam website that offers to purchase items at exceptionally cheap prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is actually just a story to make you think about this site as a legitimate one. Upon ordering from this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the warning signs regarding the Musthave.store store, the way this scam operates, and show how to detect similar frauds. This will help you to avoid similar shopping frauds in future.

Musthave.store Site – Scam Overview

As I said, Musthave.store may initially seem like a legit discounter or the merchant of stock liquidation items. But a swift analysis shows a concerning amount of red flags that indicate clearly about this site’s fraudulence. Unfair advertising methods, unreasonably low prices, absence of customer support and customer reviews – this site completes the fraud bingo right away.

Website Musthave.store
Hosting AS13335 Cloudflare, Inc.
Canada, Ottawa
IP Address 23.227.38.65
Threat Type Scam/Fraud
Scam Type Fraudulent/Scam online shop
Musthave.store Scam

Musthave.store Scam

By purchasing items on pages like Musthave.store, it is doubtful that you will get the goods you’ve ordered. More typically, it results in one of 3 cases standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the quality will be inferior, to say the least. Eventually, the site may mention about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a especially often case when ordering from pages that sell baubles, small electronics and stuff the like.

Wrong item. To make the trade look real, but spend even less money on the actual item, cheats may send a accidental item they have on hand instead of what you’ve ordered. A worn t-shirt instead of a new one, a scratched aluminum dish instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most frequent outcome when ordering goods from pages like Musthave.store. Scams take your money, promise the delivery, and then just vanish. As scams are not going to exist for a long time, frauds do not bother themselves with creating even a faint semblance of legitimacy.

Musthave.store scam – How does it work?

As any fraud, Musthave.store runs a simple and well-proven scheme of operations. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of advertisements on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Scam ads YouTube Facebook Instagram

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms genuine, they do not suspect anything at this point. Ads become particularly compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the site, deceivers do their best to make the consumers buy something. Impossibly good deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a curious manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, tricksters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to tricksters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once tricksters get enough money, or – what is more likely – there are enough grievances and user reports about the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the dishonest activity, the money flow will dry up, leaving scammers with no motivation to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Musthave.store a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, rascals do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with user reviews. Obviously, even benign shopping sites will lack buyer opinions shortly after the start, as there were only a few consumers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Scam site fake reviews

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have no relation to what the site markets, that’s definitely not a good sign. Any unclear or nonsense reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not feasible even during sales events such as the aforementioned Black Friday. In some cases, scam sites set the prices low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its rational limits.

3. No customer support.

That factor distinguishes scam sites from the genuine ones, even newly established. When a site is about to scam the customers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will most likely have no support contacts at all.

About us scam site

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a huge chance that these emails and numbers will be dead silent to your request. This, or they will answer you with generic text regardless of your inquiry.

As scoundrels often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they are mentioned on a different website, be sure that this is a blatant scam.

Several scams same email

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are plenty of trustworthy shops and services using direct bank transfers, CashApp, Venmo or similar payment systems. Each of the latter has the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you’ve sent the money, there’s no way to get the money back.

Some sites may also ask for payments in crypto, which feature even less control. While crypto payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As rascals are unlikely to have any items, they are not able to shoot unique pics. Thus their option is to hijack these images elsewhere. When scammers offer the same items on different sites, you can find same images on similarly-looking fraudulent sites. By reverse image searching on Google, you can prove whether the image is unique or not.

Copied item images

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Scammers do not stop on stealing pics. As rascals may scam people on the same topic again and again, they put the same web design under the new web-address, and voila – a new scam is ready to rock-n-roll! In some cases, image search on Google advice from the previous paragraph may lead you to the copy of the site you’ve started on. It allows you to unveil such scams pretty easy, but crooks who create them never aim at cautious users.

Copied design scams

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Musthave.store Scam

What is Musthave.store?
Musthave.store is treated as a suspicious online store. It may advertise unusually low prices, but shoppers risk receiving counterfeit items, poor-quality goods, or nothing at all.
How can I identify if Musthave.store is a scam?
Look for several warning signs together: a recently created domain, missing contact details, unrealistic discounts, copied product images, no independent reviews, and refund or delivery complaints.
Is Musthave.store a legitimate and reliable website?
No. Based on the warning signs, Musthave.store should not be treated as a reliable store. Avoid entering payment details or creating an account there.
What Should You Do If You Have Shopped on Musthave.store?
  • Contact your bank or card provider and ask about chargeback options.
  • Save screenshots, receipts, tracking numbers, and emails as evidence.
  • Change reused passwords and enable two-factor authentication on important accounts.
  • Watch for follow-up phishing emails pretending to offer refunds or delivery updates.
Can I trust customer reviews or testimonials on Musthave.store?
Do not rely on reviews shown only on the store itself. Check independent sources, payment-protection options, and whether the business identity can be verified.

About the author

Daniel Zimmerman

Cybersecurity writer focused on scam websites, phishing pages, and suspicious online services. Daniel checks domain behavior, user-risk signals, and practical next steps before publishing scam reports.

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