Luxelle-London.com Exposed: Legit or Total Scam? Our Findings

Luxelle-London.com is a fraudulent website that offers to buy items at exceptionally cheap prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a story to make you think about this site as a legitimate one. After ordering from this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the concerning indicators regarding the Luxelle-London.com store, the way this scam operates, and show how to detect similar frauds. This will help you to avoid similar shopping scams in future.

Luxelle-London.com Site – Scam Overview

As I said, Luxelle-London.com may initially look like a legit discounter or the seller of stock liquidation items. But a brief analysis shows a disturbing amount of red flags that say clearly about this site’s deception. Questionable advertising methods, extremely low prices, absence of customer support and user testimonials – this site completes the scam bingo right away.

Luxelle-London.com Scam

By purchasing items on pages like Luxelle-London.com, it is improbable that you will obtain the goods you’ve ordered. More commonly, it results in one of 3 situations typical for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fake items of popular brands, the quality will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably frequent case when ordering from websites that offer baubles, small electronics and stuff the like.

Wrong item. To make the purchase look legit, but spend even less money on the delivered item, rascals may ship a incidental item they have instead of your order. A worn t-shirt instead of a new one, a dirty aluminum dish instead of a set of dishes – frauds may turn quite inventive in that case.

Absolutely nothing. This is the most common scenario when ordering items from pages like Luxelle-London.com. Frauds take your money, promise the delivery, and then just disappear. As scam websites are not going to exist for a long time, scammers are not wasting time creating even a slight sight of legitimacy.

Luxelle-London.com scam – How does it work?

As any scam, Luxelle-London.com runs a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of advertisements on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms benign, they do not suspect anything at this point. Ads become particularly persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the website, swindlers do their best to make the users buy something. Mind-boggling deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough grievances and user reports about the site being a scam, they simply vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals are aware about the dishonest activity, the money flow will dry up, leaving scammers with no motivation to move on. Reporting the scam to the hosting speeds up the domain takedown.

Why is Luxelle-London.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, rascals do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with reviews. Obviously, even benign online shopping sites will lack consumer comments shortly after the start, as there were only a few customers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have nothing to do with what the site offers for sale, that’s definitely not a good sign. Any vague or balderdash reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on fraudulent websites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, deceptive websites set the prices low without saying anything about discounts, but they will most likely be absurd, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every sell-off has its reasonable limits.

3. No customer support.

This is what distinguishes deceptive websites from the genuine ones, even newly established. When a site is about to scam the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the page will have no contact info whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone number to reach them out, there is a great chance that these emails and numbers will be dead silent to your request. This, or they will answer you with generic text regardless of your question.

As frauds tend to reuse numbers and emails as “support” contacts, you can search them on Google. When they appear on a different website, be sure that this is a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a lot of genuine services using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same feature I’ve already mentioned above: they do not suppose any refunds. And this is what makes it so attractive to scammers – once you paid for the order, nothing will help you to get the money back.

Some websites may also ask for payments in cryptocurrency, which feature even less control. While crypto transactions expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As rascals most likely don’t have any items, they cannot shoot unique pics. Thus their only option is simply to steal these images elsewhere. When fraudsters sell the same goods on different websites, you can find such images on similarly-looking scam pages. By searching for the image on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Scammers do not stop on stealing pictures. As scammers may parasite on the same topic repeatedly, they put the same web design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the copy of the site you’ve started on. It makes uncovering such frauds particularly easy, but criminals who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Luxelle-London.com Scam