Investigating Luvks.com: Legit Store or Shady Scam?

Luvks.com is a scam website that offers to buy items at unusually discounted prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a ploy to make you think this site is legitimate. Upon ordering goods from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will show the warning signs regarding the Luvks.com shop, the way this scam operates, and show how to detect similar frauds. This will help you to avoid similar shopping deceptions in upcoming times.

Luvks.com Site – Scam Overview

As I said, Luvks.com may initially seem like a authentic discounter or the seller of stock liquidation items. But a quick analysis shows a concerning amount of red flags that say clearly about this site’s deception. Unfair advertising methods, unreasonably low prices, lack of customer support and customer feedback – this site completes the fraud bingo right away.

Luvks.com Scam

By shopping on websites like Luvks.com, it is questionable that you will receive the goods you’ve ordered. More typically, it results in one of 3 cases standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the attribute will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a particularly often case when ordering from pages that market baubles, small electronics and stuff the like.

Wrong item. To make the transaction look real, but spend even less money on the delivered item, frauds may ship a accidental item they have instead of your order. A worn t-shirt instead of a new one, a dirty aluminum platter instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most usual situation when ordering items from sites like Luvks.com. Frauds take your money, promise the delivery, and then just disappear. As scam websites are not going to exist for a long time, rascals do not bother themselves with creating even a remote visibility of legitimacy.

Luvks.com scam – How does it work?

As any fraud, Luvks.com follows a simple and well-proven modus operandi. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Frauds post abundant amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become especially convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the site, fraudsters do their best to make the consumers buy something. Mind-boggling deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a peculiar manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to tricksters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough grievances and user reports about the site being fraudulent, they simply vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the deceptive activity, the money flow will dry up, leaving cheats with no reason to move on. Reporting the scam to the hosting speeds up the domain takedown.

Why is Luvks.com a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, rascals do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any online reputation with reviews. Obviously, even benign online shopping sites will lack user feedback when they have just started, as there were only a few customers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have nothing to do with what the site offers for sale, that’s definitely not a good sign. Any unclear or nonsense reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on fraudulent websites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not viable even during sales events such as the aforementioned Black Friday. In some cases, fraudulent sites have the initial price low without saying anything about discounts, but they will most likely be ludicrous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every sell-off has its reasonable limits.

3. No customer support.

That factor distinguishes fraudulent websites from the genuine ones, even newly established. When a site is about to rip off the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will most likely have no support contacts whatsoever.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone number to reach them out, there is a great chance that these emails and numbers will be dead silent to your request. This, or you will receive some generic text regardless of your question.

As scammers often reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a totally different site, be sure that this is a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a whole lot of benign services and shops using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, there’s no way to get the money back.

Some sites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While crypto transactions expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As frauds are unlikely to have any goods, they cannot shoot unique pictures. Thus their only option is to steal these images elsewhere. When crooks sell the same items on different websites, you can find such pics on similarly-looking fraudulent pages. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Scammers do not copy only photos. As frauds may parasite on the same topic repeatedly, they reuse the same web design under the new address, and voila – a new scam is ready to rock-n-roll! In some cases, image search advice I’ve mentioned above may lead you to the copy of the page you’ve started on. It allows you to unveil such scams pretty easy, but scoundrels who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Luvks.com Scam