We Looked at the Evidence: Is Luna-zurich.com Legit or Scam?

Luna-zurich.com is a scam website that offers to buy various clothing and footwear at unusually discounted prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a story to make you think about this site as a legitimate one. Upon ordering from this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will highlight the concerning indicators regarding the Luna-zurich.com site, the way this fraud operates, and show how to detect similar scams. This will help you to avoid similar shopping deceptions in upcoming times.

Luna-zurich.com Site – Scam Overview

As I said, Luna-zurich.com may initially seem like a legit discounter or the seller of stock liquidation items. But a brief analysis shows a disturbing amount of red flags that say clearly about this site’s fraudulence. Questionable advertising methods, excessively low prices, absence of user support and customer feedback – this site accomplishes the scam bingo right away.

Luna-zurich.com Scam

By purchasing on pages like Luna-zurich.com, it is uncertain that you will acquire the goods you’ve ordered. More commonly, it results in one of 3 scenarios common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the attribute will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a particularly often case when ordering from sites that offer baubles, small electronics and stuff the like.

Wrong item. To make the transaction look real, but spend even less money on the actual item, frauds may send a accidental item they have instead of what you’ve ordered. An old t-shirt instead of a brand new one, a scratched aluminum platter instead of a set of dishes – frauds may turn really inventive in that case.

Absolutely nothing. This is the most frequent situation when ordering from sites like Luna-zurich.com. Scams take your money, promise the delivery, and then simply disappear. As scams are not going to exist for a long time, scams do not bother themselves with creating even a faint visibility of legitimacy.

Luna-zurich.com scam – How does it work?

As any scam, Luna-zurich.com follows a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post massive amounts of advertisements on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms genuine, they do not suspect anything at this point. Ads become especially convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the site, scammers do their best to make the customers buy something. Mind-boggling deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once tricksters get enough money, or – what is more likely – there are enough complaints and user feedback regarding the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the dishonest activity, the profits will dry up, leaving cheats with no reason to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Luna-zurich.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with user reviews. Obviously, even legit online shopping sites will lack buyer opinions shortly after the start, since there were not many buyers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have no relation to what the site markets, that’s definitely not a good sign. Any indistinct or drivel reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on fraudulent websites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not feasible even during sales events such as the aforementioned Christmas. In some cases, scam websites set the prices low without saying anything about discounts, but they will most likely be ludicrous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its reasonable limits.

3. No customer support.

That factor distinguishes dishonest sites from the benign ones, even newly established. When a site is about to rip off the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will likely have no support contacts whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a huge chance that these emails and numbers will be dead silent to your request. This, or they will answer you with generic text regardless of your inquiry.

As frauds tend to reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they are mentioned on a totally different site, be sure that this is a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a lot of legit shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, nothing will help you to get the money back.

Some sites may also offer payments in cryptocurrency, which is even less controllable than aforementioned payment methods. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different scammers.

5. Items’ images are sourced from another page

As scams are unlikely to have any goods on hand, they cannot create unique images. Thus their option is to hijack these images elsewhere. When scammers market the same items on different websites, you can find such pics on similarly-looking scam pages. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not steal only photos. As rascals may use the same topic repeatedly, they put the same web design under the new web-address, and voila – a new scam is ready to rock-n-roll! In some cases, image search on Google advice from the previous paragraph may lead you to the copy of the original site. It allows you to unveil such frauds pretty easy, but criminals who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Luna-zurich.com Scam