Lumen2.com Scam Alert: Beware of Counterfeit Products and More

Lumen2.com is a deceptive website that offers to purchase items at exceptionally cheap prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a ploy to make you think about this site as a legitimate one. Upon ordering from this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the concerning indicators regarding the Lumen2.com site, the way this deception operates, and teach how to detect similar scams. This will help you to avoid similar shopping deceptions in future.

Lumen2.com Site – Scam Overview

As I said, Lumen2.com may initially appear like a genuine discounter or the merchant of stock liquidation items. But a brief analysis shows a concerning amount of red flags that say clearly about this site’s dishonesty. Questionable advertising methods, extremely low prices, absence of user support and user reviews – this site fulfills the scam bingo right away.

Lumen2.com Scam

By purchasing on sites like Lumen2.com, it is questionable that you will acquire the items you’ve ordered. More often, it results in one of 3 situations common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the characteristic will be inferior, to say the least. Eventually, the site may inform about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically frequent case when ordering from websites that market baubles, small electronics and stuff the like.

Wrong item. To make the trade look more legitimate, but spend even less money on the delivered item, frauds may send a random item they have instead of your order. An old t-shirt instead of a branded one, a dented aluminum platter instead of a set of dishes – scammers may turn really inventive in that case.

Nothing at all. This is the most usual situation when ordering items from sites like Lumen2.com. Scams take your money, promise the delivery, and then merely disappear. As scam websites do not aim to exist for a long time, scammers do not bother themselves with creating even a vague visibility of legitimacy.

Lumen2.com scam – How does it work?

As any scam, Lumen2.com runs a simple and well-proven modus operandi. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of promotions on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become particularly persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the website, tricksters do their best to make the customers buy something. Impossibly good deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once swindlers get enough money, or – what is more likely – there are enough grievances and user reports regarding the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the fraudulent activity, the profits will dry up, leaving scammers with no motivation to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Lumen2.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, scams do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with feedback. Obviously, even benign shopping sites will lack consumer comments when they have just started, as there were not many customers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site markets, that’s definitely not a good sign. Any vague or balderdash reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on fraudulent sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, fraudulent websites set the prices low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every sell-off has its reasonable limits.

3. No customer support.

That factor distinguishes deceptive websites from the benign ones, even newly established. When a site is about to defraud the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the site will have no contact info at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone to reach them out, there is a great possibility that these emails and numbers will be unresponsive to your request. This, or you will receive some generic text regardless of your inquiry.

As scammers often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they appear on a different website, be sure you’re facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are plenty of benign services using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same pitfall I’ve already mentioned above: they do not suppose any refunds. And this is what makes it so attractive to scammers – once you paid for the order, there’s no way to get the money back.

Some websites may also offer payments in cryptocurrency, which feature even less control. While crypto transactions expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As frauds are unlikely to have any items on hand, they cannot create unique pics. Thus their option is to hijack these images from other websites. When rascals sell the same items on different websites, you can find such images on similarly-looking scam pages. By reverse image searching on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Scammers do not stop on stealing pictures. As scammers may scam people on the same topic repeatedly, they use the same web design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the identical copy of the original site. It allows you to unveil such scams pretty easy, but scammers who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Lumen2.com Scam