Lightuppicks.com Review: A Fake Store You Should Avoid

Lightuppicks.com is a fraudulent website that offers to buy guitar picks at unusually discounted prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is actually just a story to make you think this site is legitimate. Upon ordering goods from this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will demonstrate the red flags regarding the Lightuppicks.com store, the way this scam operates, and show how to detect similar frauds. This will help you to avoid similar shopping frauds in upcoming times.

Lightuppicks.com Site – Scam Overview

As I said, Lightuppicks.com may initially seem like a genuine discounter or the merchant of stock liquidation items. But a swift analysis shows a concerning amount of red flags that say clearly about this site’s dishonesty. Questionable advertising methods, excessively low prices, absence of customer support and customer feedback – this site fulfills the fraud bingo right away.

Lightuppicks.com Scam

By purchasing items on pages like Lightuppicks.com, it is unlikely that you will receive the items you’ve ordered. More commonly, it results in one of 3 cases characteristic for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the characteristic will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a particularly frequent case when ordering from sites that sell baubles, small electronics and stuff the like.

Wrong item. To make the transaction look legit, but spend even less money on the actual item, cheats may ship a random item they have instead of your order. A worn t-shirt instead of a brand new one, a dented aluminum dish instead of a set of dishes – frauds may turn quite inventive in that case.

Absolutely nothing. This is the most frequent outcome when ordering from websites like Lightuppicks.com. Scams take your money, promise the delivery, and then merely disappear. As scams are not going to exist for a long time, frauds do not bother themselves with creating even a faint semblance of legitimacy.

Lightuppicks.com scam – How does it work?

As any fraud, Lightuppicks.com follows a simple and well-proven scheme of operations. It commonly consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post massive amounts of advertisements on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become especially persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the site, tricksters do their best to make the consumers buy something. Mind-boggling deals, additional discount promo codes, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed consumers stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, deceivers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to fraudsters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once swindlers get enough money, or – what is more likely – there are enough complaints and user feedback regarding the site being fraudulent, they just vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough customers are aware about the dishonest activity, the profits will dry up, leaving cheats with no motivation to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Lightuppicks.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any online reputation with reviews. Obviously, even benign online shopping sites will lack consumer comments when they have just started, since there were just a few buyers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, when you face phishy-looking reviews that have nothing to do with what the site markets, that’s definitely not a good sign. Any vague or gibberish reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on dishonest websites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, dishonest websites set the prices low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its logical limits.

3. No customer support.

This is what distinguishes scam sites from the genuine ones, even newly established. When a site is about to rip off the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will have no support contacts at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone number to contact them, there is a huge possibility that these emails and numbers will be dead silent to your request. This, or they will answer you with generic text regardless of your question.

As frauds tend to reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they appear on a completely different website, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are plenty of legit services and shops using direct bank transfers, CashApp, Venmo or similar payment systems. Each of the latter has the same feature I’ve already mentioned above: they do not suppose any refunds. And this is what attracts scammers – once you’ve sent the money, there’s no way to get the money back.

Some websites may also ask for payments in cryptocurrency, which feature even less control. While crypto payments expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As frauds are unlikely to have any real items on hand, they are not able to create unique pictures. Thus their option is to hijack these images from other sites. When crooks sell the same items on different sites, you can find same images on similarly-designed scam sites. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As frauds may use the same topic again and again, they use the same web design under the new URL, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the copy of the site you’ve started on. It makes uncovering such scams pretty easy, but crooks who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Lightuppicks.com Scam