We Looked Into Lifetiva.com: Scam or Legit? The Verdict

Lifetiva.com is a fraudulent website that offers to buy items at unusually discounted prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a story to make you think about this site as a legitimate one. After ordering from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will highlight the warning signs regarding the Lifetiva.com site, the way this deception operates, and show how to detect similar scams. This will help you to avoid similar shopping scams in upcoming times.

Lifetiva.com Site – Scam Overview

As I said, Lifetiva.com may initially appear like a genuine discounter or the merchant of stock liquidation items. But a swift analysis shows a disturbing amount of red flags that say clearly about this site’s fraudulence. Questionable advertising methods, unreasonably low prices, absence of user support and customer reviews – this site accomplishes the fraud bingo right away.

Lifetiva.com Scam

By shopping on pages like Lifetiva.com, it is unlikely that you will get the items you’ve ordered. More commonly, it results in one of 3 instances standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the standard will be inferior, to say the least. Eventually, the site may inform about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically often case when ordering from sites that market baubles, small electronics and stuff the like.

Wrong item. To make the deal look real, but spend even less money on the actual item, frauds may ship a accidental item they have instead of what you’ve ordered. An old t-shirt instead of a new one, a scratched aluminum dish instead of a set of dishes – scammers may turn really inventive in that case.

Nothing at all. This is the most common scenario when ordering goods from websites like Lifetiva.com. Fraudsters take your money, promise the delivery, and then simply disappear. As scam websites are not going to exist for a long time, scammers are not wasting effort creating even a faint visibility of legitimacy.

Lifetiva.com scam – How does it work?

As any fraud, Lifetiva.com follows a simple and well-proven modus operandi. It commonly consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms genuine, they do not suspect anything at this point. Ads become especially compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the site, fraudsters do their best to make the customers buy something. Impossibly good deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, tricksters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough grievances and user reports regarding the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the dishonest activity, the money flow will dry up, leaving scammers with no motivation to move on. Reporting the scam to the hosting speeds up the domain takedown.

Why is Lifetiva.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, frauds do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with feedback. Obviously, even legit online shopping sites will lack consumer comments when they have just started, since there were only a few customers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, when you face unrealistic reviews that have no relation to what the site sells, that’s definitely not a good sign. Any unclear or absurdity reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on scam sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not feasible even during sales events such as the aforementioned Christmas. In some cases, fraudulent sites have the initial price low without saying anything about discounts, but they will most likely be ludicrous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its sane limits.

3. No customer support.

That factor distinguishes fraudulent sites from the legit ones, even newly established. When a site is about to defraud the customers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will have no contact info whatsoever.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone to contact them, there is a great chance that these contacts will be unresponsive to your request. This, or you will receive some generic text regardless of your inquiry.

As scoundrels tend to reuse numbers and emails as “support” contacts, you can search them on Google. When they are mentioned on a different website, be sure that this is a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a lot of trustworthy shops using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you paid for the order, nothing will help you to get the money back.

Some websites may also ask for payments in cryptocurrency, which is even less controllable than aforementioned payment methods. While cryptocurrency payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As scams are unlikely to have any real items on hand, they are not able to shoot unique images. Thus their only option is simply to steal these images elsewhere. When fraudsters sell identical goods on different websites, you can find such pics on similarly-designed scam sites. By reverse image searching on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As frauds may scam people on the same topic repeatedly, they put the same site design under the new address, and voila – a new scam is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the identical copy of the original site. It allows you to unveil such frauds pretty easy, but criminals who stand behind them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Lifetiva.com Scam