Lifeeplan.com Scam Store: A Fake Macys Website

Lifeeplan.com is a scam website that offers to buy items from Macys at exceptionally cheap prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a story to make you think this site is legitimate. After ordering from this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the red flags regarding the Lifeeplan.com store, the way this scam operates, and explain how to detect similar scams. This will help you to avoid similar shopping frauds in future.

Lifeeplan.com Site – Scam Overview

As I said, Lifeeplan.com may initially look like a genuine discounter or the merchant of stock liquidation items. But a quick analysis shows a troubling amount of red flags that indicate clearly about this site’s dishonesty. Unfair advertising methods, excessively low prices, absence of customer support and user reviews – this site fulfills the fraud bingo right away.

Lifeeplan.com Scam

By purchasing items on pages like Lifeeplan.com, it is doubtful that you will obtain the items you’ve ordered. More frequently, it results in one of 3 situations common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the characteristic will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically often case when ordering from pages that offer baubles, small electronics and stuff the like.

Wrong item. To make the deal look legit, but spend even less money on the delivered item, scammers may send a random item they have instead of what you’ve ordered. An old t-shirt instead of a brand new one, a scratched aluminum dish instead of a set of dishes – frauds may turn rather inventive in that case.

Absolutely nothing. This is the most frequent outcome when ordering goods from sites like Lifeeplan.com. Scams take your money, promise the delivery, and then simply vanish. As scams do not aim to exist for a long time, scammers do not bother themselves with creating even a faint sight of legitimacy.

Lifeeplan.com scam – How does it work?

As any scam, Lifeeplan.com follows a simple and well-proven scheme of operations. It commonly consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of marketing on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become particularly convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once consumers are on the site, deceivers do their best to make the individuals buy something. Mind-boggling deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a curious manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to tricksters, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough complaints and user reports about the site being fraudulent, they simply disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough customers know about the dishonest activity, the profits will dry up, leaving crooks with no motivation to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Lifeeplan.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, rascals do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with reviews. Obviously, even legit online shopping sites will lack consumer comments shortly after the start, since there were not many buyers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site sells, that’s definitely not a good sign. Any vague or absurdity reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on dishonest sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, fraudulent sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every sell-off has its reasonable limits.

3. No customer support.

That factor distinguishes scam websites from the benign ones, even newly established. When a site is about to scam the clients, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will most likely have no support contacts whatsoever.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer a contact email, or even a phone to contact them, there is a huge chance that these emails and numbers will be dead silent to your request. This, or they will answer you with generic text regardless of your inquiry.

As scammers often reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a different website, be sure you’re facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are plenty of legit services using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, there’s no way to get the money back.

Some sites may also ask for payments in cryptocurrency, which feature even less control. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As scams most likely don’t have any goods on hand, they are not able to create unique pictures. Thus their option is to hijack these images from other websites. When fraudsters sell identical goods on different sites, you can find same images on similarly-designed fraudulent pages. By searching for the image on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As rascals may scam people on the same topic repeatedly, they put the same web design under the new web-address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice from the previous paragraph may lead you to the copy of the original site. It allows you to uncover such frauds particularly easy, but crooks who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Lifeeplan.com Scam