Analyzing Licemere.co: Should You Trust It? Our Take

Licemere.co is a fraudulent website that offers to purchase items at extremely low prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a narrative to make you think this site is legitimate. Upon ordering from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will highlight the concerning indicators regarding the Licemere.co store, the way this scam operates, and show how to detect similar scams. This will help you to avoid similar shopping frauds in future.

Licemere.co Site – Scam Overview

As I said, Licemere.co may initially appear like a legit discounter or the seller of stock liquidation items. But a brief analysis shows a concerning amount of red flags that indicate clearly about this site’s dishonesty. Questionable advertising methods, excessively low prices, absence of customer support and customer reviews – this site fulfills the scam bingo right away.

Licemere.co Scam

By purchasing items on websites like Licemere.co, it is uncertain that you will acquire the items you’ve ordered. More typically, it results in one of 3 scenarios typical for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the grade will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically often case when ordering from websites that sell baubles, small electronics and stuff the like.

Wrong item. To make the transaction look real, but spend even less money on the actual item, rascals may ship a accidental item they have on hand instead of what you’ve ordered. An old t-shirt instead of a brand new one, a scratched aluminum dish instead of a set of dishes – frauds may turn rather inventive in that case.

Nothing at all. This is the most typical outcome when ordering items from websites like Licemere.co. Scams take your money, promise the delivery, and then simply disappear. As scam sites are not going to exist for a long time, rascals do not bother themselves with creating even a faint visibility of legitimacy.

Licemere.co scam – How does it work?

As any scam, Licemere.co follows a simple and well-proven scheme of operations. It commonly consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post abundant amounts of advertisements on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms benign, they do not doubt anything at this point. Ads become particularly persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the site, tricksters do their best to make the users buy something. Impossibly good deals, additional discount promo codes, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a strange manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, deceivers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough complaints and user feedback regarding the site being fraudulent, they just vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the dishonest activity, the profits will dry up, leaving swindlers with no reason to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Licemere.co a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, fraudsters do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with reviews. Obviously, even legit shopping sites will lack user feedback shortly after the start, since there were not many clients yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site markets, that’s definitely not a good sign. Any blurred or nonsense reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not viable even during sales events such as the aforementioned Christmas. In some cases, fraudulent websites set the prices low without saying anything about discounts, but they will most likely be ridiculous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its sane limits.

3. No customer support.

This is what distinguishes fraudulent sites from the benign ones, even newly established. When a site is about to defraud the customers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will likely have no support contacts whatsoever.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer an email, or even a phone to reach them out, there is a great possibility that these numbers and emails will be dead silent to your request. This, or you will receive some generic text regardless of your question.

As frauds tend to reuse numbers and emails for specifying them as “support”, you can search them on Google. When they appear on a completely different site, be sure you are facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a whole lot of legit shops using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you paid for the order, nothing will help you to get the money back.

Some websites may also ask for payments in cryptocurrency, which is even less controllable than aforementioned payment methods. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different fraudsters.

5. Items’ images are sourced from another page

As fraudsters most likely don’t have any items, they are not able to create unique images. Thus their option is simply to steal these images from other websites. When fraudsters offer the same items on different sites, you can find same pics on similarly-looking fraudulent sites. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As rascals may use the same topic again and again, they reuse the same site design under the new web-address, and voila – a new scam is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the identical copy of the original site. It makes uncovering such frauds particularly easy, but scammers who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Licemere.co Scam