Laera-Cole.com Scam Store: A Fake Laera & Cole Website

Laera-Cole.com is a scam website that offers to purchase items from Laera & Cole at extremely low prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a narrative to make you think this site is legitimate. Upon ordering goods from this site, you will likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will demonstrate the concerning indicators regarding the Laera-Cole.com site, the way this scam operates, and explain how to detect similar frauds. This will help you to avoid similar shopping scams in future.

Laera-Cole.com Site – Scam Overview

As I said, Laera-Cole.com may initially appear like a legit discounter or the merchant of stock liquidation items. But a swift analysis shows a concerning amount of red flags that say clearly about this site’s fraudulence. Questionable advertising methods, extremely low prices, lack of user support and user reviews – this site completes the scam bingo right away.

Laera-Cole.com Scam

By purchasing items on pages like Laera-Cole.com, it is improbable that you will acquire the goods you’ve ordered. More typically, it results in one of 3 cases common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the standard will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a especially frequent case when ordering from sites that sell baubles, small electronics and stuff the like.

Wrong item. To make the purchase look more legitimate, but spend even less money on the actual item, scammers may send a accidental item they have instead of your order. An old t-shirt instead of a branded one, a scratched aluminum plate instead of a set of dishes – scammers may turn really inventive in that case.

Absolutely nothing. This is the most typical situation when ordering from websites like Laera-Cole.com. Frauds take your money, promise the delivery, and then just disappear. As scams do not aim to exist for a long time, scammers do not bother themselves with creating even a slight sight of legitimacy.

Laera-Cole.com scam – How does it work?

As any fraud, Laera-Cole.com runs a simple and well-proven modus operandi. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of advertisements on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms benign, they do not doubt anything at this point. Ads become especially convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the website, deceivers do their best to make the individuals buy something. Impossibly good deals, additional discount promo codes, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to deceivers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough grievances and user reports about the site being a scam, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals know about the fraudulent activity, the money flow will dry up, leaving swindlers with no reason to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Laera-Cole.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Fraud websites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any reputation with reviews. Obviously, even benign online shopping sites will lack consumer comments shortly after the start, as there were not many customers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have nothing to do with what the site markets, that’s definitely not a good sign. Any blurred or drivel reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on fraudulent websites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not feasible even during sales events such as the aforementioned Christmas. In some cases, deceptive sites set the prices low without saying anything about discounts, but they will most likely be ludicrous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its reasonable limits.

3. No customer support.

This is what distinguishes dishonest websites from the genuine ones, even newly established. When a site is about to scam the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will most likely have no support contacts whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone number to contact them, there is a huge chance that these emails and numbers will be unresponsive to your request. This, or you will receive some generic text regardless of your question.

As scammers tend to reuse numbers and emails for specifying them as “support”, you can search them on Google. When they are mentioned on a different website, be sure you’re facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are plenty of genuine services using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you paid for the order, nothing will help you to get the money back.

Some sites may also ask for payments in cryptocurrency, which is even less controllable than aforementioned payment methods. While crypto payments expand their presence slowly, they still remain a beloved bay for different frauds.

5. Items’ images are sourced from another page

As scammers are unlikely to have any real items, they cannot shoot unique pictures. Thus their only option is to steal these images from other sites. When scammers market identical items on different pages, you can find same images on similarly-looking scam pages. By searching for the image on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Rascals do not stop on stealing photos. As frauds may parasite on the same topic again and again, they use the same web design under the new URL, and voila – a new scam is ready to rock-n-roll! In some cases, reverse image search on Google advice from the previous paragraph may lead you to the identical copy of the original site. It allows you to unveil such scams pretty easy, but criminals who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Laera-Cole.com Scam