Hokoashoes.com Scam Store: A Fake HOKA Website

Hokoashoes.com is a fraudulent website that offers to purchase shoes from HOKA at extremely low prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a narrative to make you think this site is legitimate. After ordering goods from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will highlight the concerning indicators regarding the Hokoashoes.com site, the way this scam operates, and teach how to detect similar frauds. This will help you to avoid similar shopping deceptions in upcoming times.

Hokoashoes.com Site – Scam Overview

As I said, Hokoashoes.com may initially appear like a authentic discounter or the seller of stock liquidation items. But a short analysis shows a concerning amount of red flags that say clearly about this site’s dishonesty. Questionable advertising methods, unreasonably low prices, lack of user support and user reviews – this site completes the fraud bingo right away.

Hokoashoes.com Scam

By purchasing on sites like Hokoashoes.com, it is questionable that you will acquire the items you’ve ordered. More frequently, it results in one of 3 situations common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the attribute will be inferior, to say the least. Eventually, the site may inform about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably common case when ordering from websites that promote baubles, small electronics and stuff the like.

Wrong item. To make the transaction look real, but spend even less money on the delivered item, frauds may send a incidental item they have on hand instead of what you’ve ordered. An old t-shirt instead of a branded one, a dirty aluminum plate instead of a set of dishes – frauds may turn really inventive in that case.

Nothing at all. This is the most frequent case when ordering items from websites like Hokoashoes.com. Scams take your money, promise the delivery, and then just vanish. As scams do not aim to exist for a long time, scams are not wasting time creating even a vague semblance of legitimacy.

Hokoashoes.com scam – How does it work?

As any fraud, Hokoashoes.com follows a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post huge amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms benevolent, they do not doubt anything at this point. Ads become particularly compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the website, scammers do their best to make the consumers buy something. Mind-boggling deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed users stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, scammers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough grievances and user feedback about the site being fraudulent, they just vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough customers are aware about the dishonest activity, the money flow will dry up, leaving scammers with no motivation to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Hokoashoes.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, rascals do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with user reviews. Obviously, even legit online shopping sites will lack customer reviews when they have just started, since there were only a few customers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site sells, that’s definitely not a good sign. Any vague or balderdash reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on scam sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not trustworthy even during sales events such as the aforementioned Thanksgiving day. In some cases, deceptive sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every sell-off has its sane limits.

3. No customer support.

That factor distinguishes dishonest websites from the benign ones, even newly established. When a site is about to scam the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will likely have no contact info whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone number to reach them out, there is a huge chance that these numbers and emails will be dead silent to your request. This, or you will receive some generic text regardless of your question.

As frauds often reuse phone numbers and email addresses for specifying them as “support”, you can search them on Google. When they appear on a different website, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a whole lot of trustworthy shops using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you paid for the order, there’s no way to get the money back.

Some sites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While crypto payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As fraudsters most likely don’t have any real items, they are not able to create unique images. Thus their option is to hijack these images elsewhere. When scams offer identical goods on different sites, you can find same pics on similarly-looking fraudulent sites. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As frauds may parasite on the same topic again and again, they reuse the same web design under the new address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search on Google advice I’ve mentioned above may lead you to the identical copy of the site you’ve started on. It allows you to uncover such frauds particularly easy, but crooks who stand behind them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Hokoashoes.com Scam