Gradualliy.com Fact Check: Legitimate or Shady Scam?

Gradualliy.com is a fraudulent website that offers to buy smartphone accessories at extremely low prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a story to make you think about this site as a legitimate one. Upon ordering from this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will highlight the red flags regarding the Gradualliy.com store, the way this scam operates, and teach how to detect similar scams. This will help you to avoid similar shopping frauds in future.

Gradualliy.com Site – Scam Overview

As I said, Gradualliy.com may initially appear like a legit discounter or the merchant of stock liquidation items. But a brief analysis shows a concerning amount of red flags that say clearly about this site’s dishonesty. Unfair advertising methods, unreasonably low prices, absence of customer support and user testimonials – this site completes the fraud bingo right away.

Gradualliy.com Scam

By shopping on sites like Gradualliy.com, it is improbable that you will obtain the items you’ve ordered. More typically, it results in one of 3 situations common for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the quality will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably common case when ordering from sites that sell baubles, small electronics and stuff the like.

Wrong item. To make the transaction look more legitimate, but spend even less money on the delivered item, scammers may send a accidental item they have on hand instead of what you’ve ordered. An old t-shirt instead of a brand new one, a dirty aluminum platter instead of a set of dishes – scammers may turn really inventive in that case.

Nothing at all. This is the most typical situation when ordering from sites like Gradualliy.com. Scams take your money, promise the delivery, and then simply vanish. As scams are not going to exist for a long time, rascals are not wasting effort creating even a remote visibility of legitimacy.

Gradualliy.com scam – How does it work?

As any scam, Gradualliy.com follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Frauds post huge amounts of promotions on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benevolent, they do not doubt anything at this point. Ads become especially compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the website, tricksters do their best to make the customers buy something. Impossibly good deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once swindlers get enough money, or – what is more likely – there are enough grievances and user feedback about the site being a scam, they simply disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people are aware about the deceptive activity, the profits will dry up, leaving swindlers with no reason to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Gradualliy.com a Scam?

Well, we just talked about the way the scam site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any reputation with user reviews. Obviously, even benign online shopping sites will lack customer reviews shortly after the start, since there were not many buyers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have nothing to do with what the site sells, that’s definitely not a good sign. Any indistinct or nonsense reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on deceptive websites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not viable even during sales events such as the aforementioned Black Friday. In some cases, dishonest websites have the initial price low without saying anything about discounts, but they will most likely be absurd, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its reasonable limits.

3. No customer support.

That factor distinguishes fraudulent sites from the legit ones, even newly established. When a site is about to rip off the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the site will have no support contacts at all.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone to contact them, there is a great possibility that these emails and numbers will be unresponsive to your request. This, or you will receive some generic text regardless of your question.

As scoundrels tend to reuse numbers and emails for specifying them as “support”, you can search them on Google. When they are used on a completely different website, be sure you are facing a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are a whole lot of genuine shops and services using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what attracts scammers – once you’ve sent the money, nothing will help you to get the money back.

Some websites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While crypto payments expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As scams are unlikely to have any real items on hand, they cannot shoot unique images. Thus their option is simply to hijack these images from other sites. When scammers sell identical goods on different sites, you can find such images on similarly-designed scam sites. By searching for the image on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As scammers may scam people on the same topic again and again, they use the same web design under the new address, and voila – a new scam site is ready to rock-n-roll! In some cases, image search advice from the previous paragraph may lead you to the copy of the site you’ve started on. It makes uncovering such scams pretty easy, but criminals who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Gradualliy.com Scam