Citynicole.com Fraud Warning: Don’t Fall for Their Deceptive Tactics

Citynicole.com is a deceptive website that offers to buy clothes at extremely low prices. This site may look like a discounter or a reseller of goods from stock liquidation, but it is in fact just a ploy to make you think this site is legitimate. Upon placing an order on this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will demonstrate the concerning indicators regarding the Citynicole.com shop, the way this scam operates, and explain how to detect similar scams. This will help you to avoid similar shopping frauds in future.

Citynicole.com Site – Scam Overview

As I said, Citynicole.com may initially appear like a legit discounter or the merchant of stock liquidation items. But a short analysis shows a disturbing amount of red flags that indicate clearly about this site’s deception. Questionable advertising methods, excessively low prices, lack of user support and customer reviews – this site accomplishes the scam bingo right away.

Citynicole.com Scam

By purchasing on websites like Citynicole.com, it is doubtful that you will receive the items you’ve ordered. More typically, it results in one of 3 situations standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the standard will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a particularly often case when ordering from websites that promote baubles, small electronics and stuff the like.

Wrong item. To make the deal look legit, but spend even less money on the delivered item, scammers may ship a incidental item they have on hand instead of your order. A worn t-shirt instead of a brand new one, a dented aluminum platter instead of a set of dishes – scammers may turn really inventive in that case.

Absolutely nothing. This is the most frequent situation when ordering from pages like Citynicole.com. Fraudsters take your money, promise the delivery, and then merely vanish. As scams are not going to exist for a long time, scammers do not bother themselves with creating even a vague visibility of legitimacy.

Citynicole.com scam – How does it work?

As any scam, Citynicole.com follows a simple and well-proven modus operandi. It commonly consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say exactly the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users consider ads on the mentioned platforms legitimate, they do not doubt anything at this point. Ads become particularly convincing during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the site, fraudsters do their best to make the customers buy something. Impossibly good deals, additional discount promo codes, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed individuals stick to the offers and proceed to paying for the order.

Payments are done in a strange manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, swindlers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough grievances and user reports regarding the site being fraudulent, they just vanish. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people are aware about the dishonest activity, the profits will dry up, leaving fraudsters with no reason to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Citynicole.com a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, frauds do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any reputation with user reviews. Obviously, even benign online shopping sites will lack buyer opinions when they have just started, since there were only a few consumers yet. For that reason, this sign is not stand-alone and must be confirmed with other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site sells, that’s definitely not a good sign. Any indistinct or gibberish reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on dishonest sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not viable even during sales events such as the aforementioned Christmas. In some cases, scam sites set the prices low without saying anything about discounts, but they will most likely be ludicrous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its sensible limits.

3. No customer support.

That factor distinguishes deceptive sites from the benign ones, even newly established. When a site is about to scam the buyers, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the site will likely have no contact info whatsoever.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone number to reach them out, there is a huge chance that these numbers and emails will be unresponsive to your request. This, or they will answer you with generic text regardless of your inquiry.

As scoundrels tend to reuse numbers and emails for specifying them as “support”, you can search them on Google. When they appear on a different website, be sure you’re facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are plenty of legit shops using direct bank transfers, CashApp, Venmo or payment systems like them. All of them though have the same feature I’ve already mentioned above: they do not suppose any refunds. And this is what attracts scammers – once you’ve sent the money, there’s no way to get the money back.

Some sites may also offer payments in cryptocurrency, which feature even less control. While crypto transactions expand their presence slowly, they still remain a beloved bay for different fraudsters.

5. Items’ images are sourced from another page

As fraudsters most likely don’t have any goods on hand, they cannot shoot unique images. Thus their only option is simply to hijack these images from other sites. When rascals sell the same items on different sites, you can find same images on similarly-designed scam sites. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

This is the continuation of the stolen images I’ve just described. As scammers may use the same topic again and again, they use the same site design under the new address, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search advice from the previous paragraph may lead you to the copy of the original site. It allows you to unveil such scams particularly easy, but scoundrels who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Citynicole.com Scam