Breliance.com Scam Store: What You Need To Know

Breliance.com is a deceptive website that offers to buy items at unusually discounted prices. It may look like a discounter or a reseller of goods from stock liquidation, but it is actually just a ploy to make you think about this site as a legitimate one. Upon ordering goods from this site, you will most likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will show the red flags regarding the Breliance.com store, the way this fraud operates, and show how to detect similar scams. This will help you to avoid similar shopping frauds in upcoming times.

Breliance.com Site – Scam Overview

As I said, Breliance.com may initially look like a genuine discounter or the merchant of stock liquidation items. But a swift analysis shows a concerning amount of red flags that indicate clearly about this site’s dishonesty. Questionable advertising methods, extremely low prices, absence of user support and user testimonials – this site fulfills the fraud bingo right away.

Breliance.com Scam

By shopping on pages like Breliance.com, it is unlikely that you will acquire the goods you’ve ordered. More typically, it results in one of 3 cases standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the quality will be inferior, to say the least. Eventually, the site may indicate about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a especially frequent case when ordering from sites that promote baubles, small electronics and stuff the like.

Wrong item. To make the transaction look legit, but spend even less money on the actual item, frauds may send a accidental item they have instead of what you’ve ordered. A worn t-shirt instead of a branded one, a dented aluminum platter instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most common scenario when ordering from pages like Breliance.com. Frauds take your money, promise the delivery, and then merely disappear. As scams do not aim to exist for a long time, scams do not bother themselves with creating even a slight semblance of legitimacy.

Breliance.com scam – How does it work?

As any scam, Breliance.com runs a simple and well-proven modus operandi. It usually consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post massive amounts of marketing on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users regard ads on the mentioned platforms genuine, they do not doubt anything at this point. Ads become especially persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once customers are on the website, fraudsters do their best to make the users buy something. Impossibly good deals, additional discount promo codes, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, fraudsters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once crooks get enough money, or – what is more likely – there are enough grievances and user feedback regarding the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people are aware about the deceptive activity, the profits will dry up, leaving swindlers with no motivation to move on. Reporting the scam to the domain hosting speeds up the domain takedown.

Why is Breliance.com a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, frauds do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any online reputation with feedback. Obviously, even benign shopping sites will lack consumer comments when they have just started, as there were just a few consumers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, when you face unrealistic reviews that have nothing to do with what the site markets, that’s definitely not a good sign. Any obscure or balderdash reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on scam sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not feasible even during sales events such as the aforementioned Thanksgiving day. In some cases, dishonest sites have the initial price low without saying anything about discounts, but they will most likely be preposterous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every sell-off has its rational limits.

3. No customer support.

That factor distinguishes dishonest websites from the legit ones, even newly established. When a site is about to scam the clients, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the site will have no support contacts at all.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone to contact them, there is a huge possibility that these numbers and emails will be dead silent to your request. This, or they will answer you with generic text regardless of your inquiry.

As scoundrels often reuse numbers and emails as “support” contacts, you can search them on Google. When they are used on a completely different website, be sure that this is a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a whole lot of trustworthy services using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you paid for the order, there’s no way to get the money back.

Some websites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While crypto transactions expand their presence slowly, they still remain a beloved bay for different scams.

5. Items’ images are sourced from another page

As scammers most likely don’t have any goods, they are not able to create unique pics. Thus their option is to steal these images elsewhere. When scammers offer identical items on different sites, you can find such images on similarly-looking scam pages. By reverse image searching on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not stop on stealing pics. As rascals may use the same topic repeatedly, they use the same web design under the new URL, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search advice I’ve mentioned above may lead you to the copy of the original site. It allows you to unveil such scams particularly easy, but crooks who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Breliance.com Scam