Boomhwo.com Scam Store: A Fake Massimo Dutti Website

Boomhwo.com is a fraudulent website that offers to buy women clothing from Massimo Dutti at extremely low prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a narrative to make you think this site is legitimate. After placing an order on this site, you will likely get nothing at all, or, at best, inferior or counterfeit items.

In this article, I will show the warning signs regarding the Boomhwo.com shop, the way this deception operates, and teach how to detect similar frauds. This will help you to avoid similar shopping scams in upcoming times.

Boomhwo.com Site – Scam Overview

As I said, Boomhwo.com may initially seem like a authentic discounter or the seller of stock liquidation items. But a brief analysis shows a concerning amount of red flags that indicate clearly about this site’s dishonesty. Unfair advertising methods, extremely low prices, lack of user support and customer testimonials – this site fulfills the fraud bingo right away.

Boomhwo.com Scam

By shopping on websites like Boomhwo.com, it is unlikely that you will receive the goods you’ve ordered. More commonly, it results in one of 3 situations standard for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to fraudulent items of popular brands, the grade will be inferior, to say the least. Eventually, the site may mention about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably often case when ordering from pages that promote baubles, small electronics and stuff the like.

Wrong item. To make the transaction look more legitimate, but spend even less money on the actual item, rascals may send a accidental item they have instead of what you’ve ordered. A worn t-shirt instead of a new one, a scratched aluminum plate instead of a set of dishes – frauds may turn really inventive in that case.

Absolutely nothing. This is the most typical situation when ordering from sites like Boomhwo.com. Scams take your money, promise the delivery, and then simply disappear. As scam sites do not aim to exist for a long time, scams do not bother themselves with creating even a faint semblance of legitimacy.

Boomhwo.com scam – How does it work?

As any fraud, Boomhwo.com runs a simple and well-proven scheme of operations. It commonly consists of 3 stages, with some slight deviations from time to time.

Step 1 – Attract the Masses. Scammers post abundant amounts of promotions on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as the websites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benign, they do not suspect anything at this point. Ads become especially compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once individuals are on the website, fraudsters do their best to make the customers buy something. Impossibly good deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed consumers stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, swindlers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough complaints and user feedback about the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals know about the dishonest activity, the money flow will dry up, leaving scammers with no motivation to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Boomhwo.com a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is deceptive without risking your money. Fortunately, scams do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Hoax websites aim to exist for 1-2 weeks, so there’s no reason (and way) to make any online reputation with reviews. Obviously, even legit online shopping sites will lack client testimonials when they have just started, since there were just a few clients yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face phishy-looking reviews that have no relation to what the site sells, that’s definitely not a good sign. Any vague or drivel reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on fraudulent sites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% markdowns are not trustworthy even during sales events such as the aforementioned Thanksgiving day. In some cases, scam sites have the initial price low without saying anything about discounts, but they will most likely be absurd, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its logical limits.

3. No customer support.

This is what distinguishes deceptive websites from the legit ones, even newly established. When a site is about to rip off the clients, there’s no need to waste time on answering their questions. Check out the “About us” or “Info” page – the site will most likely have no contact info at all.

Typically for fraudulent sites, the “About us” column is completely empty

When they offer an email, or even a phone number to reach them out, there is a great chance that these contacts will be unresponsive to your request. This, or they will answer you with generic text regardless of your question.

As scammers often reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a different site, be sure that this is a blatant scam.

A chain of scam sites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is complementary, as there are plenty of benign shops and services using direct bank transfers, CashApp, Venmo or payment systems like them. Each of the latter has the same pitfall I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, nothing will help you to get the money back.

Some sites may also ask for payments in crypto, which is even less controllable than aforementioned payment methods. While cryptocurrency transactions expand their presence slowly, they still remain a beloved bay for different scammers.

5. Items’ images are sourced from another page

As scammers most likely don’t have any real items, they cannot shoot unique pics. Thus their option is to hijack these images from other sites. When scams offer identical goods on different websites, you can find such pics on similarly-looking fraudulent pages. By reverse image searching on Google, you can prove the uniqueness of an image.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Rascals do not stop on stealing pictures. As scammers may scam people on the same topic again and again, they reuse the same web design under the new address, and voila – a new scam site is ready to rock-n-roll! In some cases, reverse image search advice from the previous paragraph may lead you to the copy of the site you’ve started on. It allows you to unveil such frauds pretty easy, but criminals who create them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Boomhwo.com Scam