Analyzing Boolano.com: Should You Trust It? Our Take

Boolano.com is a scam website that offers to purchase clothes at extremely low prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a story to make you think this site is legitimate. After placing an order on this site, you will most likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will show the warning signs regarding the Boolano.com site, the way this scam operates, and show how to detect similar frauds. This will help you to avoid similar shopping scams in upcoming times.

Boolano.com Site – Scam Overview

As I said, Boolano.com may initially look like a genuine discounter or the seller of stock liquidation items. But a swift analysis shows a troubling amount of red flags that say clearly about this site’s dishonesty. Unfair advertising methods, extremely low prices, absence of customer support and customer feedback – this site accomplishes the fraud bingo right away.

Boolano.com Scam

By shopping on websites like Boolano.com, it is improbable that you will get the goods you’ve ordered. More frequently, it results in one of 3 cases characteristic for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to imitation items of popular brands, the grade will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a specifically often case when ordering from sites that offer baubles, small electronics and stuff the like.

Wrong item. To make the transaction look real, but spend even less money on the delivered item, rascals may send a incidental item they have instead of what you’ve ordered. A worn t-shirt instead of a brand new one, a dirty aluminum platter instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most typical scenario when ordering from sites like Boolano.com. Frauds take your money, promise the delivery, and then simply vanish. As scams do not aim to exist for a long time, scams are not wasting effort creating even a remote semblance of legitimacy.

Boolano.com scam – How does it work?

As any fraud, Boolano.com follows a simple and well-proven modus operandi. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of promotions on social media, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms legitimate, they do not suspect anything at this point. Ads become particularly persuasive during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they disguise themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the site, deceivers do their best to make the consumers buy something. Mind-boggling deals, additional discounts, free delivery, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed customers stick to the offers and proceed to paying for the order.

Payments are done in a unusual manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, deceivers offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to swindlers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough complaints and user reports about the site being fraudulent, they just disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough people know about the dishonest activity, the money flow will dry up, leaving scammers with no motivation to move on. Reporting the scam to the domain hosting helps take the domain down pretty quickly.

Why is Boolano.com a Scam?

Well, we just talked about the way the fraud site operates. Now, let’s see how to understand whether the site is untrustworthy without risking your money. Fortunately, fraudsters do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam websites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any online reputation with feedback. Obviously, even benign shopping sites will lack customer reviews shortly after the start, as there were not many customers yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have no relation to what the site offers for sale, that’s definitely not a good sign. Any vague or drivel reviews that may describe any item sold on the site should be taken with a grain of salt. And well, on deceptive websites you will get an entire saltcellar. Do not hesitate searching for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% discounts are not viable even during sales events such as the aforementioned Christmas. In some cases, dishonest websites have the initial price low without saying anything about discounts, but they will most likely be absurd, like $30 for a bed or $10 for a branded leather bag. Goods may be sold at a low price, but every discount has its logical limits.

3. No customer support.

That factor distinguishes fraudulent sites from the legit ones, even newly established. When a site is about to defraud the clients, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page (if it is present at all) – the page will most likely have no contact info at all.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer a contact email, or even a phone number to reach them out, there is a huge possibility that these emails and numbers will be unresponsive to your request. This, or you will receive some generic text regardless of your question.

As frauds tend to reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a different website, be sure you’re facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a whole lot of legit services and shops using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same pitfall I’ve already mentioned above: they do not suppose any refunds. And this is what attracts scammers – once you’ve sent the money, nothing will help you to get the money back.

Some websites may also ask for payments in crypto, which feature even less control. While crypto payments expand their presence slowly, they still remain a beloved bay for different fraudsters.

5. Items’ images are sourced from another page

As frauds are unlikely to have any goods on hand, they are not able to make unique pics. Thus their only option is simply to hijack these images from other websites. When scammers sell identical goods on different websites, you can find same pics on similarly-designed fraudulent sites. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Rascals do not copy only photos. As scammers may parasite on the same topic again and again, they reuse the same web design under the new address, and voila – a new scam is ready to rock-n-roll! In some cases, image search advice I’ve mentioned above may lead you to the copy of the page you’ve started on. It makes uncovering such scams pretty easy, but criminals who run them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Boolano.com Scam