We Looked at the Evidence: Is Atequality.com Legit or Scam?

Atequality.com is a scam website that offers to buy items at extremely low prices. It may appear as a discounter, or as a marketplace for warehouse liquidation items, but it is in fact just a story to make you think about this site as a legitimate one. After ordering goods from this site, you will likely get nothing at all, or, at best, poor-quality or counterfeit items.

In this article, I will demonstrate the concerning indicators regarding the Atequality.com site, the way this scam operates, and explain how to detect similar frauds. This will help you to avoid similar shopping frauds in upcoming times.

Atequality.com Site – Scam Overview

As I said, Atequality.com may initially appear like a authentic discounter or the seller of stock liquidation items. But a quick analysis shows a troubling amount of red flags that indicate clearly about this site’s dishonesty. Unfair advertising methods, extremely low prices, lack of user support and user feedback – this site accomplishes the scam bingo right away.

Atequality.com Scam

By purchasing items on sites like Atequality.com, it is improbable that you will receive the items you’ve ordered. More commonly, it results in one of 3 instances typical for scam sites.

Counterfeit goods. Not the worst option, as you get at least something. But as it usually happens to counterfeit items of popular brands, the quality will be inferior, to say the least. Eventually, the site may notify about that somewhere deep in the item description or “about us” page, but users rarely check them thoroughly. This is a notably common case when ordering from websites that market baubles, small electronics and stuff the like.

Wrong item. To make the purchase look legit, but spend even less money on the delivered item, rascals may ship a accidental item they have instead of your order. An old t-shirt instead of a new one, a dirty aluminum platter instead of a set of dishes – scammers may turn rather inventive in that case.

Absolutely nothing. This is the most typical situation when ordering items from sites like Atequality.com. Frauds take your money, promise the delivery, and then just disappear. As scams do not aim to exist for a long time, fraudsters are not wasting effort creating even a faint visibility of legitimacy.

Atequality.com scam – How does it work?

As any scam, Atequality.com follows a simple and well-proven scheme of operations. It usually consists of 3 stages, with certain deviations from time to time.

Step 1 – Attract the Masses. Scammers post huge amounts of marketing on online platforms, particularly preferring Facebook, YouTube, Instagram and TikTok. Paid ads say the same things as their sites do: 90% discounts, free delivery around the world, hurry up to get the deal.

Ads of fraudulent shops posted on different platforms

As users deem ads on the mentioned platforms benign, they do not suspect anything at this point. Ads become especially compelling during major events that boost people’s interest in shopping, like Halloween, Black Friday, Christmas, etc. Sometimes, they mask themselves as resellers of the liquidated stock of bankrupt retail companies.

Step 2 – Take the Money. Once users are on the website, scammers do their best to make the users buy something. Impossibly good deals, additional discounts, free shipping, bright and blinking “Order Now” buttons that are just everywhere – they use every single method possible. And this works out – uninformed consumers stick to the offers and proceed to paying for the order.

Payments are done in a quirky manner. Instead of more classic options for online shopping, like Visa/MasterCard payments or PayPal, tricksters offer using direct bank transfers, Venmo or CashApp. Thing is, the latter do not provide any refunds, regardless of the circumstances. Even when you can prove that the transaction went to scammers, “no refunds” is a part of their policy which you agree on upon registration.

Step 3 – Vanish. Once rascals get enough money, or – what is more likely – there are enough complaints and user reports regarding the site being fraudulent, they simply disappear. Usually, this happens at around the 2nd or 3rd week of the site activity. Once enough individuals know about the fraudulent activity, the money flow will dry up, leaving fraudsters with no reason to move on. Reporting the scam to the hosting helps take the domain down pretty quickly.

Why is Atequality.com a Scam?

Well, we just talked about the way the hoax site operates. Now, let’s see how to understand whether the site is fraudulent without risking your money. Fortunately, scammers do not bother themselves with creating well-rounded disguises, so the same red flags repeat from one site to another.

1. Fake or absent reviews

Scam sites aim to exist for 1-2 weeks, so there’s no purpose (and way) to make any reputation with feedback. Obviously, even benign shopping sites will lack consumer comments shortly after the start, as there were only a few patrons yet. For that reason, this sign is not stand-alone and requires confirmation by other signs or indicators.

Definitely not generic comments generated by AI

However, once you face unrealistic reviews that have no relation to what the site offers for sale, that’s definitely not a good sign. Any indistinct or balderdash reviews that may describe any item sold on the website should be taken with a grain of salt. And well, on deceptive sites you will get an entire saltcellar. Always search for reviews on Google – this may save your money.

2. Unbelievably high discounts/low prices

No merchants will sell goods at loss for themselves. 70%, 80%, 90% reductions are not trustworthy even during sales events such as the aforementioned Black Friday. In some cases, scam sites set the prices low without saying anything about discounts, but they will most likely be ridiculous, like $30 for a bed or $10 for a branded leather bag. Goods may be sold for cheap, but every discount has its rational limits.

3. No customer support.

That factor distinguishes dishonest sites from the genuine ones, even newly established. When a site is about to scam the customers, there’s no need to bother about answering their questions. Check out the “About us” or “Info” page – the site will likely have no contact info at all.

Typically for fraudulent websites, the “About us” column is completely empty

When they offer an email, or even a phone to reach them out, there is a great possibility that these emails and numbers will be dead silent to your request. This, or they will answer you with generic text regardless of your question.

As frauds tend to reuse phone numbers and email addresses as “support” contacts, you can search them on Google. When they appear on a different site, be sure you are facing a blatant scam.

A chain of scam websites that use the same “support email”

4. Payments via payment systems that does not support refunds

This scam indicator is not a guarantee, as there are a lot of trustworthy shops and services using direct bank transfers, CashApp, Venmo or similar payment systems. All of them though have the same feature I’ve already mentioned above: these methods do not suppose any refund options. And this is what makes it so attractive to scammers – once you’ve sent the money, nothing will help you to get the money back.

Some websites may also ask for payments in cryptocurrency, which is even less controllable than aforementioned payment methods. While crypto payments expand their presence slowly, they still remain a beloved bay for different rascals.

5. Items’ images are sourced from another page

As frauds most likely don’t have any goods on hand, they are not able to shoot unique images. Thus their only option is to steal these images elsewhere. When scammers offer the same items on different sites, you can find same pics on similarly-looking fraudulent sites. By searching for the image on Google, you can prove whether the image is unique or not.

Image duplicates on another scam site, as well as on Amazon and Walmart sites

6. Design repeats the one of a different page

Frauds do not copy only photos. As scammers may parasite on the same topic repeatedly, they use the same site design under the new URL, and voila – a new scam is ready to rock-n-roll! In some cases, image search advice I’ve mentioned above may lead you to the identical copy of the original site. It makes uncovering such frauds particularly easy, but scoundrels who stand behind them never aim at cautious users.

Example of scam sites that duplicate each others’ design

Frequently Asked Questions about the Atequality.com Scam